19th March 2020
SEO or PPC during unprecedented times?
Seen a lot of channel wars online since the COVID-19 outbreak, companies and people trying to push the value of the channels they specialise in. There are some good points but a lot of the time the answer isn’t that simple. One of the arguments is ‘turn your PPC off/down and invest in the long-term […]
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18th March 2020
Adapting your marketing strategy – COVID-19
Whilst we are now living in a strange new reality where we queue outside of supermarkets at 6am to get ourselves some toilet paper, what has been very interesting as a marketer however is how brands have reacted to current events. We’ve outlined a few of our favourites below: National Trust – Free entry to […]
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16th March 2020
Team Collaboration Tools – Global Trends
It’s difficult to get away from the big C word at the moment (Coronavirus just to be clear!), with all the craziness that’s going on around the world. I’m going to ignore the politics of whether the UK has been quick enough to self isolate. But what did get me thinking was how the world […]
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6th March 2020
How to Find New Backlinks
Whether you love link building or loath it, there’s no denying that finding a new link pointing to your own or your client’s domain is an exhilarating feeling. At connective3, our digital PR team run multiple link campaigns on a weekly basis. However, 95% of the journalists we email, tweet, or call don’t let us […]
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28th February 2020
Resilience, Adaptability and Wellbeing in the workplace
We recently attended an All in. Leeds. breakfast event in Leeds, Jennifer Potter from Oasis Human Relations spoke all about creating a great place to work, a topic that is very close to our hearts at connective3. Following the event, we wanted to share our key takeaways from the talk. Jennifer spoke about the importance […]
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19th February 2020
Optimising PR Outreach with BuzzStream and SendGrid
As a ‘fairly’ new digital business, a large part of what we do relies on reaching out to potential prospects via email. Having spent the last two weeks dealing with Microsoft and Google, it’s fair to say their systems are NOT geared towards helping new businesses in this arena. Like domain authority, new businesses need […]
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18th February 2020
Why your PR ideas need to grow with you as an agency
As I write this post, connective3 is just four months old. In the past four months we have achieved exceptional growth allowing us to work with global clients, build a team of 16, receive multiple award nominations, acquire companies and renovate a large city centre office space in Leeds. Even though we are a new […]
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13th February 2020
Key takeaways from Eximo Marketing’s Public Speaking Workshop
Public speaking is something a lot of us fear, and as we found out at the public workshop we recently attended, it is a skill that can be honed. We share our key takeaways from Eximo Marketing’s Public Speaking Workshop to ensure your next speaking engagement runs smoothly…notepads at the ready… STRUCTURE When putting together […]
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10th February 2020
How a PR led approach can improve your paid performance
Paid media people focus heavily on audiences, in fact more than a few agencies in pitches start by saying they’re ‘Audience First’. It’s common practice to build pools of users who have reached your site and not converted, and to then show them remarketing ads, or to build pools of users that have converted and […]
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6th February 2020
How to grow your startup – event overview
Yesterday saw our second connective3 event take place at Avenue HQ. This time however, rather than focusing solely on digital marketing, we took a different tack, and instead delivered an event on ‘How to grow your start-up’ business in partnership with NorthInvest. We were joined by nearly 70 attendees, with a mix of business owners, […]
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21st January 2020
Is meme marketing right for your brand?
What is a meme? The word meme comes from the Greek mimēma, which means ‘that which is imitated’. In the modern sense it has generally come to mean an image with text or video which is shared from person to person. It may change slightly, but the core image will remain the same, hence the […]
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15th January 2020
Play like you’re five nil down
Having worked in agencies for over a decade, from start up to plc level, I can say without a shadow of doubt the most dangerous period is when you’re doing well, the most worried you should be is when things are flowing and seem to be easy. New business is strong, results are great, and […]
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