Connective Insights

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Why you should be entering awards

10th December 2019

Why you should be entering awards

Last week we were given the great news that we’d been shortlisted for an award at the upcoming Northern Digital Awards for our work with thortful. For us, one of the best ways to publicly benchmark your success is through awards. Many agencies have awards, and for some this proliferation of ‘Award-Winning’ banners on agency […]

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How to pitch what journalists want

9th December 2019

How to pitch what journalists want

One school of thought when approaching digital PR strategy is two split your audiences into two groups: The end audience – the potential customers you’re trying to reach to ultimately convert The middle audience – the journalists or influencers that will enable you to reach the end audience We have a rigorous research process when […]

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The key reasons PR and social media should be used side by side

6th December 2019

The key reasons PR and social media should be used side by side

PR and social media are continually growing on digital platforms but there is still a gap in some brands strategies. Both areas can complement each other yet often teams don’t align or share ideas, so they end up having two different campaign plans. We know that PR has different KPI’s to social media and sometimes […]

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The content marketing sweet spot and how to find it

23rd November 2019

The content marketing sweet spot and how to find it

As someone that works in Content Marketing/PR I often find myself drawn to campaigns that I see from other brands (not just my own), and when looking at these campaigns one of few thoughts will pass my mind: Awesome campaign all round, great results, wish I’d thought of it That campaign was super on-brand but […]

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connective expertise – connective3 launch event

22nd November 2019

connective expertise – connective3 launch event

Last night we ran our first event – connective expertise. The event took place at Avenue HQ in Leeds, and we were joined by 40 delegates for an evening of thought leadership and networking. Having launched just under two months ago, we were keen to showcase what we offer as an agency, to outline our […]

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The power of influence in agency culture

20th November 2019

The power of influence in agency culture

In order to grow and run a successful agency you must be able to influence your team your client’s and your suppliers. You need people to get behind your proposition, your vision for the business and key initiatives. Over the years I’ve gone from managing small teams, to departments, all the way to managing an […]

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connective3 Acquires Silverthorn PR Agency

12th November 2019

connective3 Acquires Silverthorn PR Agency

We’re pleased to today announce that connective3 has acquired London-based PR agency Silverthorn. Silverthorn was launched in May 2018 by Laura Crimmons following investment from Vin Chinnaraja and Patrick Altoft whom she worked for at search agency Branded3 prior to its own acquisition. “Over the past 18 months we’ve worked with some fantastic brands and […]

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Transparency – What to ask your media agency?

11th November 2019

Transparency – What to ask your media agency?

Transparency is a buzzword in today’s digital marketing landscape, but with very good reason. Only when both brands and agencies fully understand campaigns can we work together to make sure they deliver optimal bottom line growth. Transparency covers a multiple of nuances but can be boiled down to two main factors – agency revenue and […]

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You’re probably missing something: How to effectively monitor online PR coverage

7th November 2019

You’re probably missing something: How to effectively monitor online PR coverage

You can plan, create, and execute a brilliant PR campaign that drives traffic and engagement. But while you might be satisfied with the beautiful graphs that you dig out of analytics in a few weeks’ time, your stakeholders probably want to see more – and sooner. You need to be able to show your client […]

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The Social Shift – Instagram

7th November 2019

The Social Shift – Instagram

I am obsessed with Instagram, mainly because I like to be nosy but also because I am amazed at how well it has grown and how brands use it as a marketing platform. In the last five years, Instagram has gone from having 90 million users to one billion users. That is incredible growth, and […]

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Crafting ‘newsworthy’ stories and campaigns

6th November 2019

Crafting ‘newsworthy’ stories and campaigns

One of the most common pieces of advice given on how to generate top tier media coverage links is often ‘you need to create something newsworthy’ and I myself am probably guilty of saying this to people too. But this begs the question; what makes something newsworthy? Without knowing that, how do you know how […]

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connective expertise – an evening of digital marketing insight

5th November 2019

connective expertise – an evening of digital marketing insight

An event for in-house marketers looking to take their digital marketing further, deliver more conversions, and better ROI for their efforts. Event Overview: An evening of digital marketing talks around how to deliver unprecedented performance for your brand. For marketers of all backgrounds conversions are crucial to ensuring ROI for your digital activity and for […]

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