20th November 2019
The power of influence in agency culture
In order to grow and run a successful agency you must be able to influence your team your client’s and your suppliers. You need people to get behind your proposition, your vision for the business and key initiatives. Over the years I’ve gone from managing small teams, to departments, all the way to managing an […]
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12th November 2019
connective3 Acquires Silverthorn PR Agency
We’re pleased to today announce that connective3 has acquired London-based PR agency Silverthorn. Silverthorn was launched in May 2018 by Laura Crimmons following investment from Vin Chinnaraja and Patrick Altoft whom she worked for at search agency Branded3 prior to its own acquisition. “Over the past 18 months we’ve worked with some fantastic brands and […]
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11th November 2019
Transparency – What to ask your media agency?
Transparency is a buzzword in today’s digital marketing landscape, but with very good reason. Only when both brands and agencies fully understand campaigns can we work together to make sure they deliver optimal bottom line growth. Transparency covers a multiple of nuances but can be boiled down to two main factors – agency revenue and […]
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7th November 2019
You’re probably missing something: How to effectively monitor online PR coverage
You can plan, create, and execute a brilliant PR campaign that drives traffic and engagement. But while you might be satisfied with the beautiful graphs that you dig out of analytics in a few weeks’ time, your stakeholders probably want to see more – and sooner. You need to be able to show your client […]
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7th November 2019
The Social Shift – Instagram
I am obsessed with Instagram, mainly because I like to be nosy but also because I am amazed at how well it has grown and how brands use it as a marketing platform. In the last five years, Instagram has gone from having 90 million users to one billion users. That is incredible growth, and […]
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6th November 2019
Crafting ‘newsworthy’ stories and campaigns
One of the most common pieces of advice given on how to generate top tier media coverage links is often ‘you need to create something newsworthy’ and I myself am probably guilty of saying this to people too. But this begs the question; what makes something newsworthy? Without knowing that, how do you know how […]
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5th November 2019
connective expertise – an evening of digital marketing insight
An event for in-house marketers looking to take their digital marketing further, deliver more conversions, and better ROI for their efforts. Event Overview: An evening of digital marketing talks around how to deliver unprecedented performance for your brand. For marketers of all backgrounds conversions are crucial to ensuring ROI for your digital activity and for […]
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1st November 2019
Demystifying Programmatic
Programmatic is a word that immediately gets many marketeers backing away slowly, as they envisage overly technical conversations and the requirement for big budgets. However, programmatic is just a fancy word for display or anything that sits outside of search. The definition of programmatic marketing is automated bidding on advertising inventory in real time, for […]
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28th October 2019
Strategic Creativity – Digital PR deserves more
For our connective3 digital PR team strategic creativity is more than just a buzzword (or two), it’s the principle upon which we approach every campaign for our clients. It is, in my belief, what has been missing from the digital PR industry, and it’s the practice that my team strive to work towards 24/7. Before […]
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25th October 2019
Leeds performance agency connective3 announces two new senior hires
Newly founded Leeds based digital performance agency connective3 has today announced two new additions to the team. Claire Stanley-Manock joins from Harrogate based agency WMG and takes on the role of Paid Media Director. With 15 years digital marketing experience including senior roles at Brass and Home Agency Claire has a solid background in delivering […]
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24th October 2019
Does momentum matter in the flywheel world of agencies?
Imagine pushing a big, heavy flywheel from a standing start: it takes a lot of effort just to get it moving and a strong, sustained effort to keep it accelerating as momentum builds. Considering the flywheel concept in business, there are clearly quite a few ways a company can make it spin faster. Better marketing, […]
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8th October 2019
From Great to Unprecedented
My digital performance career started back in 2007, working on affiliate websites and using Google Adwords to generate traffic from long-tail keywords for a penny per click. I didn’t get into it because I was a technical or creative genius; I simply loved watching these micro-businesses grow, taking up online market share that businesses with […]
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