We believe it is important to know who your users are and what their on-site requirements are, in order to make optimisations that will make a difference. Whether you need to make your product offering clearer, or add more trust signals on your website, we can provide you with the insight to ensure you are focusing on the areas that matter on your website. Not only do we focus on gathering insights from your current users, we also spend time understanding your demographic and therefore reaching out to potential customers who may have never had any experience with your brand before.
USER RESEARCH CAN DRIVE CHANGE ACROSS VARIOUS AREAS OF YOUR BUSINESS
Wanting to create a new feature on your website, or looking to create new video content? User research can provide you with insights from users, telling you if they need that tool, or if there are other areas of focus that will provide bigger rewards – that should therefore be optimised first.
PROJECT BRIEF & RECRUITMENT
Working with you, we understand what your aim and objectives are to formulate a structure and unique approach for the research sessions. We then utilise data platforms to recruit your demographic or target demographic to take part in the sessions.
SCRIPTING & TASKS
We plan and collaborate with you to create the basic structure for the sessions, including user tasks and any specific areas of interest. We do this to make sure that we get the most out of the research, whilst making sure we utilise the time that we have with the users.
ON THE DAY
After each of the sessions we compile key themes and a summary, so that you can easily see the key talking points from each of the participants. Want to watch the sessions live? We can provide you with the link so that you can watch along live as the sessions take place.
KEY FINDINGS REPORT
Once all of the research sessions are complete, we provide you with a report that demonstrates the key themes along with various recommendations. These recommendations are prioritised so that you have a clear direction of where to prioritise and focus your time.
We have completed research projects for big brands within the e-commerce, travel and FMCG industries. Whether these have been standalone or recurring projects, the user research sessions have always provided value and additional knowledge to businesses.
Want to understand how users behave on your website and visualise what you need to do to improve their experience? Get in touch below: