Our audience led approach, underpinned by custom analytics and reporting, allows us to create relevant and creative campaigns that resonate with your audience, to build your brand awareness, and drive your social performance.
Data driven social
The most effective social media campaigns are the ones built with a clear understanding of the target audience, and their motivations. Our proprietary tech stack allows us to not only find where your audience are, but to understand what motivates them. Live data allows us to track key topics over time, but also capture trending topics as they emerge, helping our client’s keep their social content ahead of the curve.
All messaging and campaign activity is built to resonate with your audiences and to drive performance across the whole marketing funnel. Our cross channel approach, applies SEO methodology to social posts to maximise visibility, which we then supercharge with powerful boosting.
Our 360 framework captures the results of all of this activity, helps us to finesse our social media activity, and to show ROI from all social investment.
Creative and design
Our social strategies drive business performance. We track results as they’re happening, and adapt our strategies in real time, tailoring our approach to further drive performance as we go.
Before we begin creating a social media strategy, we’ll work with you to discuss your objectives, and how you envision your channels performing. By understanding what success looks like for your brand, we can work collaboratively to drive social results that exceed your expectations.
Campaigns and influence
Influencer marketing is a powerful way to supercharge your social strategy, but it needs to be delivered in line with your KPIs. We have extensive experience in creative campaigns working with influencers to drive awesome content, UGC and further brand metrics, all of which is amplified by paid social activity.
See our results for yourself
Our approach
SOCIAL LISTENING
We have the tools and experience to run detailed social listening campaigns to ascertain the true landscape of your social environment. This knowledge is then combined with data from other channels such as paid and SEO, and is placed at the core of our social strategies.
SOCIAL AUDITING
Our social media specialists analyse your channels and your competitors’ channels across multiple platforms. We want to know what works and what doesn’t, so we can identify trends we can target effectively.
SOCIAL EXECUTION
We execute creative campaigns and channel management, so that we reach and engage as many people as possible. We then drive this audience online and track conversions, along with brand loyalty.
Tailored and transparent reporting
Demonstrating the value of your social activity has never been more important. Our data team are set up to deliver not only clear reporting on the impact of your social, but can create bespoke reporting to show the 360 measurement of social activity. We connect Organic Social, Paid Social, Brand Search, Direct and CRM data to showcase real value, and to deliver data driven insights and recommendations.
Meaning you can clearly show the impact of social for your brand, and use the data as a foundation to scale and grow strategically with future activity.
SOCIAL MEDIA DESIGN
It’s important that your social media assets stand out in the feed. Our design team can design beautifully branded assets and bespoke organic content for all social platforms, using both still and video formats. All designs are optimised for each channel, engaging and visually striking, with the aim of creating some excitement in people’s social feeds.
Market Leading Insights
Take advantage of your social potential by registering for a bespoke social media audit to gain full insight into your current performance across all social media channels, as well as your competitors. Contact us for your free social media report.
Channel Performance Analysis
Our social media audit will allow us to gain insights into your current performance across your selected social platforms, to refine and improve your current strategy, and produce effective results and cut above the noise.
Competitor Landscape
Understand your competitive landscape across all social platforms by gaining insights into their engagement, content performance, and social strategies.
Consultancy and training
Want to know more? Contact us to find out about our social media training course or consultancy.
