A high performing paid media campaign will reach and influence potential customers, at a time that’s right for them, on a platform and in a format that engages them. High and low performing factors are identified such as the content read, the video viewed or the keyword searched, as well as factors such as the time of day, the person behind the ad and the device. By optimising towards these moments in real time, budget can be allocated to top performing factors, reducing account wastage and driving bottom line business growth.
Working alongside your in-house teams, we develop media strategies that reach audiences where they spend time online with media that delivers.
We ensure campaigns are well structured, algorithms are tightly controlled, and ads are always relevant. From this strong baseline we continually develop campaigns and mine for new opportunities.
Working with in-house teams and buyers, our PPC specialists optimise your shopping campaigns to ensure your priority products get the highest visibility against relevant searches.