E-commerce SEO
Unique shopping strategies: Tailored for your site.
Elevate your online store’s visibility with our strategic site-wide optimisations. Our e-commerce SEO team goes beyond generic changes, tailoring technical and commercial on and off-page optimisations to meet your customers’ specific wants and needs.
We focus on creating a satisfying shopping experience and streamlining the path to purchase for a more impactful online presence.
Our approach: Matching your customers’ searches
In e-commerce SEO, understanding customer search intent is vital for optimising site design and content. To drive users to your store and increase organic visibility, our SEO experts collaborate with our PPC team to offer detailed customer-search keyword research, intent analysis, and bespoke page optimisations in a clear roadmap.
But that’s not all: we can also create and optimise organic shopping listings, and share insights with the paid team to help increase impressions and click-throughs to site, and decrease paid CPCs. With the changing search landscape, and the likes of LLMs and AI Mode not just pulling through shopping listings, but introducing agentic shopping, it’s enabling an entirely new pathway for conversions, which is why e-commerce SEO has never been more important.
Implementing strategic and tactical changes like building out content on PDPs, optimising images, and implementing the right structured data allows you to directly target customer interests, and enhance the visibility of your site from the start of their search.
Simplifying the path to purchase
Beyond SERP and on-site optimisations, our e-commerce SEO focuses on user intent and an efficient site layout for a satisfying shopping experience. Utilising specialised SEO tools and collaborating with our UX experience team, we’ll assess your site’s structural layout and technical aspects, providing detailed feedback on how to improve conversions on-site. We collaborate with our wider organic team to implement these changes and enhance your store’s potential.
What platforms do we use?
As an agency that specialises in e-commerce strategy, we’re able to hand-pick the tools we use to effectively meet the challenging and unique needs of our clients.
Our suite of specialist tools includes:
- Magento
- Shopify
- WordPress
- Drupal
- Salesforce Commerce Cloud
- Umbraco
- Contentful
What software do we use?
Alongside the specialist tools we use, our team also has access to an entire suite of advanced SEO software that allows us to analyse, monitor, and report on the state of your site and its rankings across the SERPs.
Our array of software includes:
- Semrush
- Ahrefs
- Screaming Frog Spider
- Lumar
- Google Search Console
- Sistrix
- BrightLocal
Ecommerce SEO services
Technical SEO
SEO success requires a website that is built on strong technical foundations. Search engines must be able to crawl and index your site effectively, and that’s where technical SEO comes in.
Content strategy
Our strategists plan, develop and optimise on-page content strategies that are tailored to your audience, while establishing site expertise and relevance, to get you ranking on the search engine result pages (SERPs).
Local SEO
Take advantage of your local business presence, and ensure your website is visible in local search results, so potential new customers can discover you.
International SEO
We can help your business capitalise on worldwide markets with a dedicated international SEO strategy.
Site migration
We’ll work with you to protect your website visibility and rankings through a migration or re-platforming.
GEO SEO
More people are turning to AI to answer questions they’re searching for; and LLMs and AI mode are increasingly bringing back product recommendations when requested. We can pull together tailored organic strategies that is designed to get your brand seen across AI searches, as well as on traditional Google searches.
Amazon SEO
Selling on marketplaces such as Amazon can take your business to a whole new level. From competitor analysis through to keyword research and the creation of Amazon A+ content; whether you’re looking to sell your products locally or internationally, our experts can drive your visibility and conversions on Amazon and across other marketplaces.
Organic shopping listings
Commercial searches on Google bring back organic shopping listings – and LLMs are increasingly bringing them back too. We can audit and optimise existing shopping listings, or help set them up from scratch for you; ensuring you get seen in the SERPs for the products you’re selling.
Want to know more?