Digital Bites November 2026
Pan-European digital PR webinar
Webinar | 3rd December | 11am-12pm
How to build measurable PR authority across Europe in the age of AI
A live-webinar with audience Q&A exploring how brands can build and execute effective Digital PR strategies across European markets, with a focus on increasing brand authority and visibility across traditional and AI-driven search.
As search transforms from traditional links to AI answers, the role of Digital PR has evolved. Designed specifically for brands wanting to dominate EU markets, our webinar bridges the gap between traditional brand building and modern search visibility. Brands will gain a thorough understanding of how Digital PR drives authority across both traditional search engines and generative AI platforms.
The session will combine practical advice and real campaign examples to give attendees actionable takeaways.
*Please note this webinar is for brand side marketers – your place will only be confirmed when a member of our team has been in touch with you.
🗓️ 3rd December
🕒 11am-12pm
📍Online webinar
🤝 Brand-side marketers only
👋 Q&A
Learnings and takeaways:
- Digital PR in 2026 and its importance for brand, traditional and AI-driven search
- Key differences and considerations across European PR markets
- The fundamentals of building a PR strategy from scratch including market, competitor, media and audience research, pulling together the strategy, forming the PR ideas, media outreach including across your target markets and beyond and reporting
- Reporting and measurement, including brand, traditional and AI-driven search
- What brands should be considering as we head into 2027
Who is this session for?
Designed for SEO, content, PR, and social media specialists, as well as generalist marketers, looking to adapt their EU PR strategies for the evolving search landscape and drive brand visibility across Europe.
Meet your hosts
Libby Windle
PR Director
With over 10 years of experience working with household brands, Libby oversees the International and UK PR departments, ensuring that our strategies and results drive our clients’ organic performance forward. Libby is passionate about crafting campaigns that make brands stand out, enhance reputation, and deliver exceptional results.
Eirini is our Head of International PR at Connective3, where she drives cross-border digital PR strategies that fuse creative brand storytelling with performance-driven outcomes. Since 2021, she has led high-impact campaigns and championed best-in-class PR integration across earned and digital channels. Also an experienced international speaker, her insights have featured at events such as BrightonSEO and other global forums.
Marc Bulsa
European PR Lead
Born and raised in the South of France, Marc leads the European PR offering at Connective3, delivering data-led digital PR campaigns across multiple international markets. Specialising in the French and Spanish landscapes, he works closely with brands to create campaigns that resonate with local audiences. With more than four years of experience in Digital PR, Marc has worked across sectors including B2B, finance, tech, consumer, iGaming and travel. He specialises in building bespoke PR strategies that help brands grow across European and North American markets, combining creative storytelling with performance-driven results. Marc is particularly passionate about ensuring campaigns translate culturally, not just linguistically, so they can be authentically amplified across multiple markets.
Ronja Ostner
Senior Digital PR Strategist
With a background in tourism economics and a master’s degree in business psychology, Ronja has started her digital Marketing career in the Influencer and Social Media space. She has in-house and agency experience and is now looking to expand her knowledge and expertise in digital PR at C3. As a German native, Ronja is involved in all things DACH as well as international accounts.
Useful resources
Reports
A guide to Digital PR in France
This guide covers an introduction to the French media landscape, the current state of news consumption in France, and the differences between UK and French markets. We also run through some best practice tips and some case studies of how we’re getting results in the region.
Reports
A guide to Digital PR in Germany
This guide contains everything you need to know about PR in Germany, how Digital PR manoeuvres the digital media landscape, and the best strategies for your German Digital PR campaign.
Reports
A guide to Digital PR in Spain
This guide covers an introduction to the Spanish media landscape, the current state of news consumption in Spain, and the differences between UK and Spanish markets. We also run through some best practice tips and some case studies of how we’re getting results in the region.