Digital Bites October 2026
Digital Bites Speakers 2026
Talk
Trust issues: Growing an ecommerce brand people believe in
Clare is a CMO with 15 years of experience in digital marketing, brand and ecommerce including THG, Riverflow and My Expert Midwife.
For years ecommerce growth meant buying attention through ads and discounting, but now , attention has never been more expensive or less loyal. Clare Anderton has spent over 15 years in ecommerce marketing, from scaling brands at THG to her current role as CMO at My Expert Midwife. Alongside this, Clare has built a 200k strong community as a creator. Sitting on both sides has given her a clear view of where this growth comes from. In this talk, she shares why trust is worth the investment.
Three key take-aways:
- How to turn borrowed trust into built trust
- What brands can learn from creators
- What it means for how to build growth
Talk
Where the creator economy is actually heading
Chloe is the Founder of The Creative Cupid, an influencer marketing strategy and consultancy service with over nine years of experience working across some of the world’s most recognisable brands — including L’Oréal, Nike, Adidas, Disney, and Gymshark.
The creator economy is shifting beyond the standard paid partnership video. Creators are increasingly operating as their own media companies, building income streams and audiences they’re taking off social. This talk breaks down how that shift is playing out over the next 1-3 years, and how brands can work with this new type of creator.
Three key take-aways:
- How creators are shifting away from typical brand deals
- What this shift looks like in practice
- How brands can work with this new style of creator.
Talk
You’re missing a trick if you’re not internationalising your PR campaigns
Iolanda has over six years’ experience across digital PR, outreach, account management, and has delivered campaigns for clients across a variety of industries in both UK and international markets. Having grown up between languages and cultures, she enjoys connecting with different audiences and crafting stories that resonate across markets. At C3, she works across global campaigns and continue creating impactful, creative work.
Expanding into a new market doesn’t mean becoming a different brand. Each brand’s identity and core story stays consistent, but framing data etc, adapts (region dependent).
Three key take-aways:
- Find a universal truth: The strongest campaigns focused on topics that mattered across all three markets, such as job satisfaction, creativity and career growth, rather than leading with the product.
- Make it local from the start: Localisation should be part of the campaign planning, rather than something added at the end. For Adobe, running surveys in the UK, France and Germany meant we had relevant findings and headlines for each market not just a translated version of the UK story.
- Keep the brand consistent, but adapt the story: The brand and overall message can stay the same, while the headline, tone, data and outreach approach change depending on the market. This is where having local teams who understand the media landscape really makes a difference.
Talk
Are SERPs disappearing or is real estate just moving to AI?
Charlotte is a passionate and data driven digital marketer, she is highly experienced in paid media and web analytics across both agency and client side. She has managed accounts from a wide scope of sectors such as manufacturing, confectionary, financial services, and leisure & tourism.
Looking at your existing SERP real estate and what you currently own – like PPC, shopping, AIOs, PAA etc. But are the SERPs disappearing? The answer is no. You need to look at the metrics for AI, and start putting a plan in place to drive AI search visibility, looking at visibility, sentiment, mentions and competitor presence. But you should still be focusing on SERP visibility through collaboration for SEO and paid, and reporting.
Talk
Are SERPs disappearing or is real estate just moving to AI?
With over a decade of experience in content and SEO, spanning industries such as fashion, travel, property, and finance, Elle oversees C3’s entire organic strategy; and is passionate about driving organic visibility and helping brands dominate the SERPs.
Looking at your existing SERP real estate and what you currently own – like PPC, shopping, AIOs, PAA etc. But are the SERPs disappearing? The answer is no. You need to look at the metrics for AI, and start putting a plan in place to drive AI search visibility, looking at visibility, sentiment, mentions and competitor presence. But you should still be focusing on SERP visibility through collaboration for SEO and paid, and reporting.
Talk
Fireside chat with THG
Currently Head of Social, PR and Activations at THG Nutrition. Elliott responsible for overseeing our Brand Amplification arm. With over 10 years in the industry at THG, PLT, JD Sports, Man City and multiple agencies, he’s led functions that have garnered multiple billions of views, and hundreds of millions of engagements.
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Talk
What’s more important when building a personal brand: skills, qualifications or visibility?
Kacee Fennelly is a communications specialist with over a decade of experience spanning PR, corporate communications, social media and reputation management. Starting out in consumer PR, she worked with well-known brands including Weetabix, First TransPennine Express and Little Tikes before moving into in-house communications. Passionate about making the complex simple, her most recent roles in PR and social media across regulated industries have helped organisations turn technical and business-critical messages into stories that engage audiences, build trust, drive action and strengthen employer brand.
Your personal brand exists whether you’ve posted on LinkedIn this year or not. In this session, PR and Comms Manager, Kacee Fennelly, explores why reputation is becoming one of the most valuable assets in a world of algorithms, AI and endless content. With honest lessons and simple ways to make sure you’re known for the things that matter most.
Talk
Beyond the corporate ladder: Taking the leap, building something new and redefining success
Georgina is the Founder and Director of luxury British sleepwear brand, PLUSH. She leads the business end-to-end, overseeing every detail from initial product design and creative direction to multichannel marketing, e-commerce operations, and retail expansion. Prior to launching PLUSH, Georgina drove global growth and marketing strategy as Head of Marketing at luxury fashion powerhouses Nadine Merabi and BODA SKINS.
This talk will cover Georgina’s story of leaving a successful career, taking the leap to build something of her own, and redefining success on her own terms.
Talk
Death of the Default and embracing hyper-specificity
Joely Charlotte Garland is an accomplished marketing strategist with eight years of experience driving high-growth campaigns across complex, fast-paced sectors—including luxury travel, politics, and global tour operating. Specialising in both B2B trade partnerships and direct-to-consumer (B2C) brand building, Joely has built a reputation for delivering high-converting, multi-channel marketing strategies across international markets. Now leading marketing efforts at Travelpack, she blends data-driven performance, luxury brand positioning, and trade enablement to scale brand presence and drive commercial growth globally.
Three lessons on how ditching the ‘default’ transformed my Global Marketing Campaigns:
- Automation leads to the risk of hegemony
- You cannot market to an environment you have not stood in
- Taking the courage to disqualify audiences
Talk
Hype doesn’t rank itself: How Represent wins search around every drop
Lewis is a solo SEO Manager at Represent. He’s been in the SEO field since 2019, starting with the smallest local level clients and climbing up to managing everything organic within a £100m business.
Stepping into represent Lewis saw a wide picture of opportunity in what was being produced, but not a lot of output. A customer’s path to buying a drop is rarely linear. They see it on Instagram, search the fabric name a week later, get a CRM email, read a press piece, ask an AI what the fit is like, then land on the PDP. Every one of those touchpoints is a chance to answer a question or lose the person, and they only work together if they’re all built from the same source material.
Key take-aways:
- Map the real, non-linear journey a customer takes towards a product, and identify which questions they’re asking at each stage.
- Capture in-depth product/solution knowledge from the people who made/distribute it, and turn it into a single source of truth every channel writes from.
- Making sure your platform is as readable and accessible for SEO and now GEO/AEO principles.
Talk
Right question, wrong answer – and why your algorithm needs context
Natalia has 15 years of experience in Research and Strategy, having previously worked for London and Leeds-based agencies such as Carat, Mediacom, Researchbods or 26PMX. Her specialism and passions lie in Research, Insight generation and Strategic planning through converging quantitative and qualitative data to uncover deep human truths and apply them to solving clients’ business or strategic challenges. Natalia participates in various conferences and events in the field of behavioural economics and social sciences.
Algorithms do exactly what they’re designed to do, and that’s often the core problem. Left to their own devices and e.g. smart bidding, lookalikes and personalisation will optimise towards the signals they’re given, which often means chasing the wrong goal. What they lack is the human context behind the data: the why behind the behaviour. Drawing on a real example/a C3 client case, this session explores how marketers can bring that context back in, from qualitative research to spotting the tension between what customers say and what they actually do. It closes with practical questions to keep algorithms focused on long-term value rather than easy volume:
- Is the goal I’m optimising for actually the value I want, or just the easiest thing to measure?
- Am I feeding it signals that reflect who my customers really are, or just what they did last week?
- Where are my customers saying one thing and doing another, and have I asked why?