A solid content strategy underpins your entire SEO approach. Technical fixes are crucial, but in the long-term, it’s content that will increase keyword rankings, and drive organic traffic and conversions.
Our content specialists all have backgrounds in SEO, which means they fully understand the role great content plays in overall organic performance.
We work alongside your team to understand the messages you want to convey, so that all current and future content fits seamlessly into your overall marketing plan, while building brand awareness, and driving organic traffic and conversions.
We collaborate with digital PR and content marketing teams, to ensure that content shared in wider campaigns is creative, engaging and relevant, encouraging potential customers to click through on-site.
See our results for yourself
Content Strategy Services
There’s no point in publishing new content on your site, if your current content is poor. We’ll look at everything from traffic, keyword positionings and opportunities, to referring domains, before making a recommendation for every single page of content on your site. You can then either take the audit away to work through yourself, or we can implement the optimisations for you.
ON-PAGE CONTENT STRATEGY
Whether we think a content hub, blog, FAQ section, or more landing pages (or a combination of all four) are going to best establish your site’s expertise and engage your readers; we’ll conduct extensive keyword and competitor research, to see what type and topics of content, as well as frequency of posting, will best help you to achieve your long-term goals.
Alongside the creation of new content, we’ll continuously check on current content on-site to make sure it’s working as effectively as it can be; looking at a range of factors including opportunities for additional internal links, points at which we can encourage conversions, as well as additional questions/topics we can answer on-page.
Once you’ve signed off on the strategy, we’ll turn it into an actionable plan, where you can clearly see which content needs to be created, and when. We can create the content ourselves, with our team of expert content writers, or alternatively, you can take control of it, and we can advise from an SEO point of view.
Tailored and transparent reporting
Creating and publishing regular content is great, but it’s meaningless without looking at its performance. We regularly report on all of our content work, looking at measurements such as traffic, keyword positions, and direct and assisted conversions; tying it back to your wider organic strategy.
We’ll always be completely honest and upfront with you. If something isn’t working, we’ll learn from it and refine our strategy, to ensure that future content performs.
Consultancy and training
Our content specialists can run in-house or external training that’s tailored to your team, covering a range of topics from how to conduct a content audit, to a step-by-step process on the ideation and roadmapping process, and more.