C3 Newsroom

Reactive PR from our dedicated newsroom team.

We react to trending stories and discourse in the news by putting our clients and their internal expertise at the forefront of these conversations. Our newsroom approach offers a quick-win tactic that requires a timely response and delivers top-tier media results that get your brand noticed by the right audience at the right time.

Our approach:
Getting your brand in the news

Our dynamic newsroom strategy combines daily news briefings, live trend monitoring, and social listening to swiftly identify opportunities for our clients. We collaborate closely with them to craft effective responses, leveraging comments, top tips, internal sales data, or interviews with industry influencers such as sports stars, reality TV personalities, and actors.

Once formulated, we distribute these responses to our extensive media contacts, spanning national, lifestyle, entertainment, trade, regional, and international press outlets. This proactive approach bolsters your organic goals by enhancing site authority through coverage in relevant and authoritative media sources, while also fostering trust and positioning your brand as a leading authority on trending topics.

Newsroom services

01

Influential interviews

As stories develop, many people want to hear from well-known figures in the subject area on what they think about the situation. Through our interviews, we gain access to the insights of some of the most relevant and influential people in the industries and drive high-quality links to your site.

 

02

Reactive stories

Staying on top of the news can give you the edge and make you stand out from the competition. By utilising opportunities such as Awareness Days, or by jumping on trending topics as soon as possible, Newsroom will ensure that you never miss an opportunity.

 

We’ve worked with some of the biggest brands

See the results for yourself

We know we can talk a big game sometimes – but we can back it up with results too.

Meet the team

We’ve curated a team of digital PR experts and ex-journalists who know when to jump on a reactive story for their clients. Together, we developed our Newsroom success, focusing on an ‘always on’ and ‘always there’ approach. ‘Always on’ ensures we keep an eye out for emerging trends and stories, while ‘always there’ ensures we have the time and expertise to react to the trends.

Example successes

 

Sanctuary bathrooms

For all the avid Glasto fans and holiday goers, for Sanctuary Bathrooms, we jumped on the increasing hype around the festival by revealing where the dirtiest toilets were located on the festival ground as well as uncovering the dirtiest parts of aeroplane loos

The Huffington Post

The Sun

The Mirror

The Scottish Sun

 

Holiday Cottages

Jumping on the Barbie-core trend, for Holiday Cottages, we found the perfect Barbie-themed, pink castle in the UK, and wrote a listicle about the best pink places you could book a stay if you fancied pretending to live in your own Barbie World for a few days!

Timeout

The Independent

House Beautiful

The Scottish Sun

 

Reassured

 

For Reassured, we focused on topical discussions ahead of the summer. Collaborating with parenting expert, Isobel Champion, we uncovered how parents can save money during the six-week summer holidays.

RSVP

Irish Mirror

Hello!

Loveholidays

Teaming up with flight experts and parents, we revealed the top half-term travel hacks, including how to bag freebies and get through security at a quicker pace.

Mirror

New York Post

The Sun

Daily Star

Want to know more?

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