Paid Social

Paid social advertising is about reaching someone when they browse the social channels.

Typically, this is when someone has five minutes to spare and is catching up on what is going on in their world. People on social platforms are often looking for something to capture their imagination and are willing to be taken off on a journey of discovery.

Paid social forms an important part of an acquisition channel, especially for highly competitive markets, with its unique place in the customer journey, lower advertising rates, and visual ad formats.

Ads and placements need to be developed with social platforms and their behaviours in mind. When done right, paid social becomes a funnel that quickly drives users from awareness to conversion.

Our approach to paid social

At connective3 our expert team of socialites work across paid social platforms to identify the perfect blend of demographics, interest and intent targeting.

We couple this with engaging personalised ads that are native to each platform to deliver real results. Our paid social campaigns are all structured to facilitate a ‘test and learn’ strategy.

Our paid social team works closely with our strategists and in-house teams to share all learning across marketing channels, ensuring the whole campaign benefits from our connected approach to generating incremental growth.

Our paid social services

Campaign planning

Our expertise ensures that your campaigns are successfully run, whether it’s on Facebook, Instagram, Twitter, Pinterest, YouTube or LinkedIn.

Audience strategy

We deploy the latest targeting techniques (even the ones Facebook doesn’t want us to know about) and data buys to build precision-targeted segments, which then fuel our personalised ads.


Multichannel retargeting forms the backbone of many online campaigns for good reason, driving all users in the journey back to your site to convert.

Ad creation

Our creative teams work closely with paid social specialists to create ads that match audience motivations. We ensure all ads sit perfectly within the environment for which they are intended, in order to drive real engagement.


Creative testing

Testing consumer response is vital when considering a change in creative route or running an ATL campaign. We test in real time on paid social before any heavy investment is made.


Performance analysis

Always understand the value of your paid social activity and what it means for business performance with our tailored, transparent reporting and attribution models.

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