Paid social forms an important part of any acquisition strategy. When done right, paid social becomes a funnel that quickly disrupts high volumes of users and drives them from initial awareness through to conversion.
Our approach
Our team work across paid social platforms to identify the perfect blend of demographics, interest, lookalike & intent targeting. We couple this with thumb stopping dynamic creative ads that are native to each platform and placement to deliver real results. Our detailed knowledge of controlling Facebook’s algorithms combined with a continuous testing structure ensures our campaigns stay out of learning phases (as much as possible) and continue to drive strong performance.
See our results for yourself
Paid Social Services
CAMPAIGN PLANNING
Expert led campaigns on Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube and LinkedIn.
AUDIENCE STRATEGY
We use the latest targeting techniques (even the ones Facebook doesn’t want us to know about) and strong CRM lists to build precision-targeted segments, which fuel our personalised ads.
RETARGETING
Multichannel retargeting forms the backbone of many online campaigns for good reason, nurturing users through their journey to conversion.
AD CREATION
Our creative teams work closely with paid social specialists to create thumb stopping ads that drive real action.
TRACKING AND MEASUREMENT
Our in-house data geniuses are on hand to implement conversions API to help record up to 15% extra conversions and to re-empower audience lists.
SHOPPING
Shopping feeds are segmented to drive visibility and purchases of high priority products. Dynamic prospecting and retargeting helps new and existing customers to purchase.
Tailored and transparent reporting
Before we begin a paid social campaign, we’ll work with you to determine your priority KPIs. We then set up the relevant tracking, and ensure all elements of the campaign are optimised to their respective objectives. Our real-time dashboard then gives you a full overview of all your reporting and results, so you see what we see.
Consultancy and training
Working with in-house teams, our PPC specialists optimise your product feed to ensure your ads get the highest visibility against relevant keywords.
THUMB STOPPING CREATIVE
Our in-house design team are pushing the boundaries of creativity within paid social, and in turn, driving significant increases in performance. We tailor your paid social creatives to get the best results by using engaging design, strong call to actions, and highlighting USPs. By upgrading your current ads through the addition of dynamic animations, graphics, typography and overlays, your ads will instantly create more attention and engagement.
MAXIMISING AD PERFORMANCE WITH AI
We use Neurons Predict AI technology to maximise creative impact and improve ad performance. By measuring attention and engagement as either singular creatives or as a comparison, Neurons is able to inform how customers respond to creatives. We are then able to use this data to take the guess work out of our design processes and design well-informed, data-driven ad creatives. Focus and Clarity scores can also inform us when an ad creative becomes too complex to process. For example, are your key messages lost because there are too many visual elements present on your ad? Is your logo ignored because the hierarchy of elements are skewed? Neurons Predict is able to give specific scores based on this, meaning you can test and tweak as you design, reducing the need for A/B testing later down the line.
