Display & Video

Ensure incrementality through

campaigns

The key to driving real results is simple: understanding who your audience are, what they care about, and where to reach them, so you can deliver them an ad that’s as personalised to them as possible.

Once someone has shown in-market purchase signals, many competitors in the landscape will identify them as a good prospect and will begin marketing to them. As such, a well-structured remarketing campaign is key to capturing the final conversion. All of our strategies are accountable and measurable, so we can ensure we’re making the best use of budget, and driving incrementality to the bottom line.

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Display & Video

Our approach

At connective3, our highly skilled team of programmatic experts work closely with our digital strategists and creative teams to plan and execute strong, strategically led programmatic advertising campaigns.

We deploy advanced technology where appropriate to deliver personalisation at scale. We ensure that all ads are seen and delivered in brand-safe environments and that all programmatic activity generates true incrementality. All insights gained, from top domains to audience segments, are shared across channels as part of a cohesive digital marketing strategy.

Display is just one aspect of an overarching paid media strategy, and we can combine PPC and paid social campaigns to target one, unified message to your customers.

DISPLAY & VIDEO SERVICES

MEDIA STRATEGY

Working closely with our internal strategists and your in-house teams, we understand business challenges inside out, and develop media strategies that reach the audience where they spend time online with media that delivers.

MEDIA PLANNING

We use our extensive knowledge of the programmatic landscape to develop custom strategies that are tailored to each of your audience segments, making sure we reach the right person at the right time.

MEDIA BUYING

Whether buying from third party suppliers or via our own DSP, we see that every penny of your budget is spent efficiently and is accountable.

DYNAMIC CREATIVE OPTIMISATION

As part of our display and video advertising services, we deliver personalised ads, built and delivered in real time, that truly stand out and ultimately enhance performance.

AUDIENCE & DATA OPTIMISATION

Using 1st, 2nd and 3rd data through our DSP, DMPs or supplier platforms, our campaigns are built for insights and learning, allowing for ease of optimisation and continual account development.

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Display & Video

Transparent reporting on your display and video campaigns

All of our media buying, results, and campaign commercials are fully transparent. To accurately understand how your display and video activity is performing, we’ll ensure tracking is in place to fully measure campaign results, from AdView, to conversions and ROAS.

We’ll consolidate this data with your other paid media activity to give you a full, accurate overview of your campaign’s visibility. Before we create a display advertising strategy, we’ll work with you to determine your priority KPIs, so we can ensure all campaigns are optimised for these.

Your dashboard report is updated in real-time, so you’ll always have an instant overview of the performance of your display and video advertising campaigns.

Display & Video

Training and consultancy

Our display and video specialists can run in-house or external training for you and your team. Whether you want to understand the influence your campaigns have on conversions and whether they’re driving incrementality to the bottom line, or want to have an overview of the display and video landscape to determine the right option for you; we’ll tailor our training sessions so you can get the most out of it.

As a display advertising agency, we can also work with you on a consultancy basis, on-hand to provide advice and answer questions as and when we’re needed. Our paid media specialists are all experts, regularly contributing to external publications, and sharing their knowledge at events; and look forward to working with you on an overarching paid media strategy that performs.

Contact us today to start achieving unprecedented results.