brightonSEO San Diego
Paid Media
Driving performance through key moments of value.
A high performing paid media campaign will reach and influence potential customers, at a time that’s right for them, on a platform and in a format that engages them. High and low performing factors are identified such as the content read, the video viewed or the keyword searched, as well as factors such as the time of day, the person behind the ad and the device. By optimising towards these moments in real time, budget can be allocated to top performing factors, reducing account wastage and driving bottom line business growth.
Our approach: A solid data foundation
Working with the platforms to deliver industry leading campaigns. Automation is embraced and released, but only once a solid data foundation has been implemented to ensure the systems are herded towards high value real business outcomes.
First party data enriches acquisition, retention, and reengagement strategies, alongside creative which is at the forefront of all campaigns. Full funnel connected agnostic planning leverages cross channel insights to drive users from awareness through to conversion and loyalty and measures the appropriate success metrics along the way.
Paid media
services
Media strategy
Working alongside your in-house teams, we develop media strategies that reach audiences where they spend time online with media that delivers.
Search
We ensure campaigns are well structured, algorithms are tightly controlled, and ads are always relevant. From this strong baseline we continually develop campaigns and mine for new opportunities.
Shopping
Working with in-house teams and buyers, our PPC specialists optimise your shopping campaigns to ensure your priority products get the highest visibility against relevant searches.
Feed management
Drive higher visibility and stronger shopping performance through rigorous ongoing shopping feed management.
Paid social
Deliver high performing campaigns with thumb-stopping creative, consolidated campaigns and solid server to server measurement.
Display & video and digital ATL
Reaching your audience away from the search results with creative prospecting and retargeting to drive awareness, consideration and incremental traffic and results.
PPC
With Google blackboxing more of its products, we work with the algorithms rather than against them. High performing campaigns are achieved through tightly controlling Google and through automation layering to deliver stronger bottom line business results.
YouTube Ads
YouTube Ads are a powerful way to reach engaged audiences at scale, but success requires more than just great creative. We leverage data-driven strategies, audience insights, and automation layering to maximise performance.
Our partners
We’ve worked with some of the biggest brands
See the results for yourself
We know we can talk a big game sometimes – but we can back it up with results too.
Tailored and transparent reporting
Before we begin a paid media campaign, we’ll work with you to determine your priority KPIs. That way, we can set up the relevant tracking, and ensure all elements of the campaign are optimised to their respective objectives.
We believe in total transparency when it comes to reporting and results. Your real-time dashboard will reflect your chosen KPIs, and show you the inner workings of your campaigns, not just top-line results. In essence you see what we see.
Consultancy and training
Our Paid Media specialists upskill in-house teams across strategies, platforms and tactics to help you deliver optimised media plans and campaigns with strong business outcomes.
Meet the team
Claire Stanley-Manock
Chief Strategy Officer
Will Levitt
Paid Media Director
Will Brittain
Head of Social
Sophie Davey
Paid Media Team Lead
Harj Kalyan
Digital Analyst
Bart Orduño
Senior Paid Media Executive
Timur Berent
Paid Media Manager
Charlotte Sharpe
Paid Media Team Lead
Chris Dutton
Senior Paid Media Manager
Ricky Sayles
Paid Media Manager
Andreea Popa
Senior Paid Media Manager
Subhash Herur
Advertising Manager
Ricky Sayles
Paid Media Manager
Janvi Goswami
Paid Media Executive
International paid media
Our global digital marketing expertise means we can work on paid and organic strategies worldwide. Using a data-led approach and local knowledge, we can implement paid media campaigns to drive lead acquisition and deliver real results for your business. From Google to Bing, Baidu and Yandex, our team have experience across Paid and Organic search engines and DSPs globally.
Want to know more?