Paid Search

Paid search is about answering a need, about making sure that a brand is found when says: "I am looking for something that you offer right now."

While the keyword remains the predominant factor in motivation, when considered alone it is not a good enough signal that someone is in market for a product or service. We need to further account for the person behind the click. Are they our target audience? What is it that is important to them? How much is that click likely to be worth?

A campaign’s success needs to consider these factors, and deliver a personalised campaign, ensuring visibility across the search results landscape. This can be achieved by talking exclusively to a brand’s audience and conveying appropriate messaging for each audience group at the right value to drive performance and growth.

Our approach to paid search

At connective3 we have a dedicated team of experienced paid search specialists who are experts at deploying and manipulating the many levers of PPC.

Artificial Intelligence powers our campaigns, which are all expertly hand-steered to deliver outstanding results. Guided by our strategists, who work hand-in-hand with in-house teams, we ensure full cohesion between marketing channels to drive real results and meaningful performance.

Our paid search services


We ensure campaigns are well structured, bids are scientifically placed and ads are always relevant. From this strong baseline we continually develop campaigns and mine for new opportunities.


Working with in-house teams, we optimise your product feed to ensure your ads get the highest visibility against relevant keywords.

Remarketing & RLSA

Maximise every marketing penny by re-engaging your audience with tailored ads to drive conversions and performance.

Ad copy testing

Structured testing ensures continual campaign development and optimal performance.

Display & video

Reaching your audience away from the search results drives brand consideration and incremental results. We work agnostically across platforms to deliver real business results.

Performance analysis

Always understand the value of your paid search activity and what that means for business performance with our tailored and transparent reporting and attribution models.

Want to know more?

Get in touch