B2B PR agency

Chloe in c3 office header
Will W 06.24 Websize
Alex Naylor in the c3 office

We turn your expertise and insights into high-impact coverage and authoritative links. Putting you in front of the audiences that matter and driving measurable brand growth.

Our approach to B2B digital PR

B2B decisions are complex, high-value, and risk-sensitive. In a landscape where many decision makers increasingly rely on AI overviews and LLMs, visibility alone isn’t enough, and credibility is everything.

We combine deep sector insight with data-led, opinion-backed storytelling and SEO strategy to position your brand as a trusted authority among decision-makers in industries including SaaS, professional services, logistics, and financial services.

By uncovering what truly differentiates your business, we create stories that don’t just land coverage; they shape perception, build trust, and support wider commercial goals.

Our work helps you to:

  • Strengthen credibility and trust with commercial audiences
  • Earn high-authority backlinks and brand mentions that boost visibility across traditional and AI-driven search
  • Increase share of voice in competitive specialist markets
  • Generate leads through thought leadership that builds buyer confidence
  • Build lasting relationships with the media and stakeholders who shape your industry narrative

B2B PR services

Thought leadership

We combine social listening, media insight, and editorial planning to position your spokespeople as trusted commentators within your sector to drive consistent, relevant, and high-quality coverage.

Reactive PR and newsjacking

We place your experts at the centre of breaking industry conversations, helping you respond quickly to news, regulatory changes, and market trends, ensuring your brand is an active industry leader.

Podcast opportunities

We source relevant industry podcast opportunities to place your spokespeople in the most relevant conversations, in front of engaged audiences that align with your goals.

Data-led campaigns

We transform proprietary data, industry trends, and market insights into compelling stories that earn coverage in trusted publications.

Content and asset amplification

We transform proprietary data, industry trends, and market insights into compelling stories that earn coverage in trusted publications.

Connective3's Rosa and Will

Sector experience that delivers

We’ve delivered results across complex B2B industries, including financial services, SaaS, logistics, and consultancy.

Our integrated model brings together PR, SEO, data analytics, and creative to deliver concepts that perform across markets, from the UK to the US and Europe.

Each story is built to balance relevance, authority, and impact, earning coverage that supports brand reputation, search performance and wider business objectives.

We’ve worked with some of the biggest brands

Meet the team

Want to know more?

Contact us today to take your performance to the next level.

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