Will Waldron
Head of UK PR
B2B PR agency
We turn your expertise and insights into high-impact coverage and authoritative links. Putting you in front of the audiences that matter and driving measurable brand growth.
Our approach to B2B digital PR
B2B decisions are complex, high-value, and risk-sensitive. In a landscape where many decision makers increasingly rely on AI overviews and LLMs, visibility alone isn’t enough, and credibility is everything.
We combine deep sector insight with data-led, opinion-backed PR storytelling and SEO strategy to position your brand as a trusted authority among decision-makers in industries including SaaS, professional services, logistics, and financial services.
By uncovering what truly differentiates your business, we create stories that don’t just land coverage; they shape perception, build trust, and support wider commercial goals.
Our work helps you to:
- Strengthen credibility and trust with commercial audiences
- Earn high-authority backlinks and brand mentions that boost visibility across traditional and AI-driven search
- Increase share of voice in competitive specialist markets
- Generate leads through thought leadership that builds buyer confidence
- Build lasting relationships with the media and stakeholders who shape your industry narrative
B2B PR services
Thought leadership
We combine social listening, media insight, and editorial planning to position your spokespeople as trusted commentators within your sector to drive consistent, relevant, and high-quality coverage.
Reactive PR and newsjacking
We place your experts at the centre of breaking industry conversations, helping you respond quickly to news, regulatory changes, and market trends, ensuring your brand is an active industry leader.
Podcast opportunities
We source relevant industry podcast opportunities to place your spokespeople in the most relevant conversations, in front of engaged audiences that align with your goals.
Data-led campaigns
We transform proprietary data, industry trends, and market insights into compelling stories that earn coverage in trusted publications.
Content and asset amplification
We transform proprietary data, industry trends, and market insights into compelling stories that earn coverage in trusted publications.
Sector experience that delivers
We’ve delivered results across complex B2B industries, including financial services, SaaS, logistics, and consultancy.
Our integrated model brings together PR, SEO, data analytics, and creative to deliver concepts that perform across markets, from the UK to the US and Europe.
Each story is built to balance relevance, authority, and impact, earning coverage that supports brand reputation, search performance and wider business objectives.
Example successes
01
OC&C
OC&C is an international strategic consultancy who work with enterprise level brands. Our brief is to help them build visibility with their target brands, through SEO and Digital PR led thought leadership content. We’re currently working with them across the UK, Italy and Germany to do this, amplifying their team expertise to drive organic visibility.
02
Moneypenny
Moneypenny offer outsourced call answering and live chat solutions for brands in the EU and US. Our brief is to drive brand visibility and search volume for them across Digital PR and paid media activity. This is delivered in the US and the UK. Our work with them is multi-award nominated at the US Search Awards.
03
SumUp
SumUp is a fintech brand that offer payment solutions for over 4 million small businesses. We’re helping them reach their target audience, with a series of creative campaigns across Digital PR, TikTok and YouTube. We’re currently delivering these across the UK, Ireland, Germany, France and Switzerland.
We’ve worked with some of the biggest brands
Meet the team
David White
Chief Growth Officer
Libby Windle
PR Director
Marc Bulsa
Senior Digital PR Strategist
Megan McVeigh
PR Strategist
Lily Reid
Digital PR Executive
Eliza Laben
Senior PR Executive
Nele Kroener
Digital PR Strategist
Callum Taylor
PR Strategist
- Digital PR
- International
275
Total results
41
%
Organic traffic increase
62
Average DA
- Digital PR
- International
350
+
Results to date
56
%
Increase in organic traffic across all 3 regions
- Digital PR
10
%
Organic Search Users
172
Links
FAQs
What is B2B PR?
Business-to-Business Public Relations focuses on building your reputation and authority among other businesses rather than consumers. B2B PR uses strategic storytelling, thought leadership, and trade media placement to reach industry decision-makers and stakeholders. The goal is to establish trust and credibility.
What is the difference between B2B and B2C PR?
Business-to-Consumer is the storyteller. It’s about building a brand personality that people want to be associated with. You use relatable stories to make your brand and product a “must-have”. Business-to-Business is the authority, and it’s all about being known as the expert in your field. You provide “proof of expertise” through trade media and data to reach industry decision-makers and stakeholders.
What can we talk about if we don’t have any “internal news”?
Thought leadership is a tactic we incorporate into our B2B PR strategies, whereby we work with you to comment on industry trends and trending topics, or to use your internal data to form stories, if possible.
How to measure the B2B PR success?
It’s about understanding how effectively you influence both human decision-makers and the algorithms that guide them. We analyse traditional metrics such as Share of Voice and traditional search rankings, including increases in visibility, traffic, and sales. However, we also carefully look at whether your brand is consistently cited as an expert by AI-driven search, because we need to make sure your brand is the top recommendation when your audience is seeking answers or recommendations.
Want to know more?