Digital PR is all about tailoring your off-page content strategies to make your campaigns work harder, gaining you national links, and supporting your other channels, such as SEO and social.
Our approach
Our PR specialists cultivate unrivalled media relationships to understand the news agenda, and determine how we can use this to benefit your brand, by securing coverage and links in the publications your audiences are reading.
We know when the media links, what they link to, and the state of that link. It is this data that allows us to create ideas based on journalistic trends to ensure our content campaigns get the results they deserve.
See our results for yourself
Digital PR Services
AUDIENCE RESEARCH
Using a combination of our tools and expertise, we get to understand your audience, from their likes to their dislikes. This data fuels our campaign strategies to get your brand in front of the right eyes.
NEWSJACKING
Newsjacking is, put simply: reacting to a story in the media to gain links for your own site. We have mastered the art of newsjacking, and have a team ready and waiting to jump on opportunities to drive links for your brand.
DIGITAL NEWSROOM
As part of our PR services, we can run your media enquiries for you, answering any questions from the press, and running reactive campaigns that relate to these.
CONTENT MARKETING CAMPAIGNS
From eye-catching visuals to data-led indexes and everything in between, our content and PR specialists can create and promote large-scale campaigns to drive links year on year.
Tailored and transparent reporting
Before we begin a campaign, we’ll work with you to set detailed KPIs that have a long-term impact on your bottom line. The work of our technical teams allow us to report not only on the number of links our campaigns are generating, but on the revenue that our PR and social activity is directly driving too.
Consultancy and training
Want to know more? Contact us to find out about our digital PR training course or consultancy.
