Digital PR Agency Leeds | PR Strategy & Campaigns | connective3

Digital PR

Traditional PR but with an SEO mindset.

Digital PR is all about tailoring your off-page content strategies to make your campaigns work harder, gaining you national links, and supporting your other channels, such as SEO and social.

Digital PR campaigns can be created and distributed directly to your target audience much more quickly than traditional PR. Tactics such as viral videos, newsjacking, data visualisation and social media campaigns can connect a brand directly with its audience, without the need for traditional journalistic support.

Digital PR

Our approach

Our PR specialists work hard to develop and maintain great media relationships to understand the news agenda, and determine how we can use this to benefit our clients, by securing coverage and links in the publications our clients’ audiences are reading.

We know when the media links, what they link to, and the state of that link. It is this data that allows us to create ideas based on journalistic trends to ensure our content campaigns get the results they deserve. As an experienced digital PR agency, we can take any brand and make them famous by driving links from national media titles.

Digital PR services

1

Audience Research

The starting point for all our campaigns is solid audience and customer insight. Using a combination of our tools and expertise, we get to understand your audience, from their likes to their dislikes. We use this data to lead our campaign strategies, ensuring the work we deliver gets you in front of the right eyes.

2

Newsjacking

Newsjacking is, put simply: reacting to a story in the media to gain links for your own site. At connective3, we have mastered the art of newsjacking and have PR specialists waiting and watching for any opportunity to increase your link profile.

3

Digital Newsroom

As part of our PR services, we can run your media enquiries for you, answering any questions from the press, and running reactive campaigns that relate to these.

4

Content Marketing Campaigns

From eye-catching visuals to data-led indexes and everything in between, our content and PR specialists can create and promote large-scale campaigns that can be reworked year after year, driving an increase in relevant links to your site.

185

links built in two weeks

2

increase in organic revenue

Doubling organic revenue through content marketing for card company thortful

Digital PR

Tailored reporting on your digital PR Strategy

Before we begin a campaign, we’ll work with you to set detailed KPIs that have a long-term impact on your bottom line. The work of our technical teams allow us to report not only on the number of links our campaigns are generating, but on the revenue that our PR and social activity is directly driving too.

Digital PR

In-house training and consultancy

Our dedicated PR specialists can run bespoke training days for in-house teams. Whether you’re a PR novice or a total pro, our training courses are designed to help assist you in the growth of PR, SEO, content and social strategies. However, if there’s anything else you’d like to get out of your training session, please let us know.

If you have very specific questions that relate to strategies or campaigns, we can work with you on a consultancy basis. Our PR specialists are experts in their field, regularly blogging externally and speaking at events; and would love to collaborate with you on devising on a long-term digital PR strategy that performs.

Contact us today to start achieving unprecedented results.

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