We react to trending stories and discourse in the news by putting our clients and their internal expertise at the forefront of these conversations. Our newsroom approach offers a quick-win tactic that requires a timely response and delivers top-tier media results that get your brand noticed by the right audience at the right time.
Our approach
Daily news briefings combined with live trends and social listening allow us to quickly identify opportunities and work with our clients to form the best possible response. These responses can be in the form of a comment, top tips, the use of our internal sales data or interview collaborations with influential figures in the industry; think sports stars, reality TV, industry experts, actors, and actresses to name a few.
Once we have our response, we distribute this to our database of media contacts across national, lifestyle, entertainment, trade, regional and international press.
Our reactive and relentless approach to our newsroom strategy supports your overall organic goals by driving authority back to your site from relevant, authoritative media outlets – it’s a hit with journalists. Not only that, but it also helps build trust among your target audiences and be the go-to for specialists for insight on trending topics.
Influential interviews
As stories develop, many people want to hear from well-known figures in the subject area on what they think about the situation. Through our interviews, we gain access to the insights of some of the most relevant and influential people in the industries and drive high-quality links to your site.
Reactive stories
Staying on top of the news can really give you the edge and make you stand out from the competition. By utilising opportunities such as Awareness Days, or by jumping on trending topics as soon as possible, Newsroom will ensure that you never miss an opportunity.
The Newsroom Team
We’ve curated a team of digital PR experts and ex-journalists who know when to jump on a reactive story for their clients. Together, we developed our Newsroom success, focusing on an ‘always on’ and ‘always there’ approach. ‘Always on’ ensures we keep an eye out for emerging trends and stories, while ‘always there’ ensures we have the time and expertise to react to the trends.
Having worked on a range of clients spanning from lifestyle and iGaming to retail and finance, Jack has developed an instinct for reactive opportunities. Throughout his career, he’s built top-level links on highly rated publications, increasing his clients’ visibility and brand awareness.
With years of experience in sports journalism, Joe has built a strong network of trusted journalists and experts. In the past, he’s conducted influential interviews with stars from the sporting world and brings this experience and skill into his digital PR work.
As the Group Head of PR at connective3, Libby spearheads our digital PR offering. With her eye for detail and emerging trends, Libby is quick to jump on reactive opportunities and supports the team in their reactive work.
Example Successes
For all the avid Glasto fans and holiday goers, for Sanctuary Bathrooms, we jumped on the increasing hype around the festival by revealing where the dirtiest toilets were located on the festival ground as well as uncovering the dirtiest parts of aeroplane loos
Jumping on the Barbie-core trend, for Holiday Cottages, we found the perfect Barbie-themed, pink castle in the UK, and wrote a listicle about the best pink places you could book a stay if you fancied pretending to live in your own Barbie World for a few days!
Teaming up with flight experts and parents, we revealed the top half-term travel hacks, including how to bag freebies and get through security at a quicker pace.
For Reassured, we focused on topical discussions ahead of the summer. Collaborating with parenting expert, Isobel Champion, we uncovered how parents can save money during the six-week summer holidays.
