Holiday Cottages Proactive PR
Holiday Cottages
Services
Digital PR
Year
2022
With a brief to raise awareness of the holidaycottages.co.uk brand and their accommodation offering across the UK, we took advantage of the staycation boom to secure links and coverage.
The approach
For holidaycottages.co.uk we utilised existing informative travel related blog content. This included beach safety tips, wildlife watching and top winter walk spots.
We then shared this with the media to drive backlinks to each site, alongside our planned campaigns.
BEACH SAFETY TIPS
Utilising various blogs ahead of the summer months, we revealed top beach safety tips if you’re travelling to your local seaside with your family.
WILDLIFE WATCHING
In the UK we are blessed with many things, and excellent wildlife is certainly one of them. Using an onsite blog, we revealed the best places for wildlife lovers to go on holiday.
WINTER WALKS
To prompt people to still enjoy the great outdoors during winter, we used the top 10 winter walks blog and shared the locations with the media.