Here at c3, we’re always keen to explore and find interesting data stories, so we decided to take a closer look at the effects of the pandemic on the travel industry in this deep dive into some of the SEO data for a range of different companies. We explored the most popular facets of the travel industry, from national airline brands to staycation brands and luxury travel agents, to find which areas were most and least affected by Covid-19, and which brands are recovering the best as the world enters a new state of normal.
We had a look at nine categories – travel agents, national airlines, budget airlines, tour operators, coach companies, staycation brands, luxury travel agents, yacht rental companies, and online hotel booking agents – and explored the visibility trends of the top five brands for each category. From this data, we were able to deduce which brands were hit the hardest by the pandemic, and which have shown the strongest recovery since.
We also had a look at referring domain data for each of the brands, to identify which of the brands with high visibility are being discussed by reputable sources – this gave us an idea of which brands were recovering through strong link building, technical knowledge, and organic content generation, all of which are key factors in building a strong SEO profile. Each of the brands has its own story to tell, but we were specifically looking for the most interesting stories amongst the data to report on.