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Ecommerce SEO

Unique shopping strategies: Tailored for your site.

Investing in the right site-wide optimisations for your online store is a key step towards improving your online visibility, but these changes can only take you so far if they’re not tailored towards targeting your customers’ specific wants and needs.

No matter what your online store specialises in, our ecommerce SEO team have the skills you need to revitalise your store, helping you to create a fulfilling shopping experience through customer-relevant technical and on-page optimisations, as well as streamlining your users’ path to purchase.



Customer search intent is a crucial factor to consider at all levels of SEO in order to maximise the organic traffic reaching your site. But for ecommerce SEO in particular, it forms the bedrock of both your site design and content optimisation strategy.

In its simplest form, ecommerce SEO is all about driving users to your store to make a purchase, which means you need to understand what your customers are searching for, and how you can harness this to increase your overall organic visibility. Without this knowledge, your competitors are always going to have the edge in visibility and traffic.

This is where our SEO experts come in. Working alongside our PPC team, we’ll provide you with detailed customer-search keyword research, search intent analysis, bespoke page optimisations, and more, all laid out in a clearly defined roadmap that provides actionable steps tailored to your store’s specific needs.

We’ll then work with you and your onsite team to implement our recommended changes, allowing you to directly target your customers’ interests, and place your services in front of them from the moment they begin their search.

See our results for yourself


Although understanding and matching user intent is a core pillar of our ecommerce SEO services, there’s more to this area of SEO than SERP and on-site optimisations. An efficient and simple site layout is also essential in providing your customers with a satisfying purchasing experience.

A good user experience is crucial for boosting those all-important conversions and helping your store realise its full potential, meaning you want to minimise the number of steps it takes for a customer to reach the end point of their journey while making the purchasing process intuitive and user-friendly.

Using our suite of specialised SEO tools and software, our team will assess both the structural layout and the technical SEO aspects of your site to provide detailed feedback on the best way to optimise its layout, consolidate category pages, and boost page readability. We’ll then work with our wider organic team to bring these changes to life.


As an agency that specialises in ecommerce strategy, we’re able to hand-pick the tools we use to effectively meet the challenging and unique needs of our clients.

Our suite of specialist tools includes:

  • Magento
  • Shopify
  • WordPress
  • Drupal
  • Salesforce Commerce Cloud
  • Umbraco
  • Contentful


Alongside the specialist tools we use, our team also has access to an entire suite of advanced SEO software that allows us to analyse, monitor, and report on the state of your site and its rankings across the SERPs.

Our array of software includes:

  • Semrush
  • Ahrefs
  • Screaming Frog Spider
  • Lumar
  • Google Search Console
  • Sistrix

Contact us today to start achieving unprecedented results.