In-person LLM training September 2026
Unlock undiscovered growth
Most brands are operating well within their potential. The ones pulling away aren’t spending more – they’re reading their data more clearly, acting on it faster, and proving what works before they scale.
At Connective3, Marketing Intelligence is a dedicated discipline with two specialist teams – Planning and Measurement – working as one to find the undiscovered growth in your marketing, and to empower your internal teams with the insight, focus and proof to act on it.
We find the opportunity, prove the return, and amplify across every channel.
The Growth Map
2% of brands captured 39% of category growth last year
The difference wasn’t the budget. It was clarity about where growth was going to come from, what the data was actually saying, and where to invest to drive more of it.
Most brands have the data, but very few are using it to make better decisions.
2
%
Of brands captured 39% of category growth, because they had a clearer picture of where to play and why.
1/3
Of CMOs say proving marketing ROI is their hardest challenge. More channels, more complexity, fewer clear answers.
74
%
Of marketing leaders say they’re not getting enough insight from their data to make confident decisions.
We’ve worked with some of the biggest brands
The C3 Growth Map
Protect what’s working, unlock what’s next
Most brands can’t answer the most important question in marketing: where is your growth coming from? We start there. Every starting conversation opens with a diagnosis, not a pitch – so the focus is on protecting what’s already working before we change a thing, then unlock what’s next.
The C3 Growth Map is how we diagnose this. Nine questions, two disciplines, roughly ten minutes. It scores your maturity, ranks your biggest opportunities by impact, and points to the exact next steps that will move the needle – where you’re strong, where you’re leaving growth on the table, and the key things to focus on first.
01
What it maps
Performance strategy: Business Intelligence · Customer Intelligence · Market Intelligence · Strategic Alignment
Measurement: Attribution · Incrementality · Testing Cadence · Budget Modelling · Board-Level Proof
02
What you get back
A maturity score across every dimension: Foundation, Developing, Advanced or Leading. Your opportunities prioritised by impact. And named next steps – the specific deliverables and projects that close each gap.
03
Powered by our tech
The Strategy team is powered by C3X, our proprietary suite of AI tools for insight and efficiency, augmented by best in-class data sources like YouGov, GWI, Brandwatch and Statista.
The C3 Growth Map gives your marketing team a clear picture of how to unlock your next phase of growth. Score yourself across nine questions, get a mapped view of where your biggest opportunities sit, and see the three things C3 would recommend you focus on first.
One team, two disciplines
Planning and Measurement, working as one
The two halves of the Growth Map are two specialist teams. Planning identifies the opportunity within your market: where to play, who to talk to, what to say. Measurement proves every pound of it: what’s working, what’s incremental, where the next pound should go.
Strategy sits above your channels, not inside them as a growth and performance amplifier. It sets a single, evidenced direction that the likes of Paid Media, SEO, Content, Digital PR, CRO, Data, and Creative all deliver against. Strategy briefs the channels; the channels don’t brief strategy.
Our tech stack
Our proprietary stack of tools and tech offer a unique approach to measurement. From brand health, to incrementality, causal impact analysis and marketing mix modelling – we’ve invested heavily in the tech you need to truly measure marketing ROI.
Meet the team
Claire Stanley-Manock
Chief Strategy Officer
James Maisey
Client Solutions Director
Nick Handley
Performance Director
Natalia Baran
Head of Planning & Effectiveness
How to get started
Take the C3 Growth Map to see where you’re winning, where you’re leaving growth on the table, and the three things to focus on first to unlock your competitive edge.