In-person LLM training September 2026
Turn marketing spend into measurable results
59% of brands don’t know where to put their next pound and often don’t understand the true value their media brings. Using marketing measurement, data science and our proprietary tool stack, Impact, we help brands find undiscovered growth and put budget in channels that will drive the best possible impact.
We take a bespoke approach and have a team of data scientists and senior level marketers that work with you to translate modelling and outputs into marketing and business actions. Our team help brands understand the true value of their marketing, aligning media investment to business goals.
The proof
Brands that measure more confidently spend more with more certainty
Platform attribution only tells you part of the story. What it doesn’t tell you is whether it drove incremental conversions or just took credit for conversions that were going to happen anyway. The brands closing that gap aren’t working harder, they’re measuring media better, seeing more clearly and making confident budget decisions.
33
%
More likely to outperform peers on revenue growth and profitability that’s the advantage for brands using advanced measurement like MMM versus those that don’t.
71
%
Of marketers now say incrementality is the most important KPI for their media investments because ROAS tells you what happened, not whether you caused it.
26
%
Of in-house marketers currently run incrementality testing. Which means the brands that do have a structural advantage most of their competitors aren’t closing any time soon.
We’ve worked with some of the biggest brands
Meet Impact
Our suite of proprietary Measurement tools
Impact is Connective3’s proprietary measurement tool stack powering our consultants and marketing science teams that bring the value to your business. Impact is built to show what activity is driving incremental leads and to uncover the unrecognised value for your business. It helps bridge the gap platform attribution and what each channel contributes to your business goals.
Our Impact tools are split into four distinct sections to help build the measurement picture. Used together they take the guesswork out of budget, forecasting and strategy decisions.
Powered by C3X our proprietary AI-powered suite of connected marketing tools, integrated with the platforms and data warehouses you already use.
01
Attribution
Used to inform day to day optimisation.
DDA, server-side tagging, clean data hygiene. Useful for tactical decisions inside the channel never the source of truth on its own. The foundation every brand needs before the bigger methods can work.
02
Incrementality testing
Showing the true value of your marketing.
Geo holdouts, channel blackouts, budget upweights. The only way to know whether a channel is actually driving new demand or just taking credit for existing intent.
03
MMM & MMML
Tying together online, offline and helping budget conversations.
We offer MMM for all channels and a digital version only (MMML). Our MMM solutions allow you to see and plan budgets to channels that are delivering the highest impact to business.
04
Forecasting
Future planning on historical proof.
Predictive modelling to help with scenario planning, budget optimisation, what-if modelling.
Your measurement journey
Every brand starts in a different place
We score your brand to understand where your measurement maturity is currently. We then take a bespoke approach to make recommendations of methods that are right for you from onboarding to monthly meetings and beyond.
How we work
Measurement that proves itself
Impact isn’t another reporting layer, it’s a decision-making tool. Every engagement is designed to move you up the maturity model, building the infrastructure, running the tests, and refining the model until you have a clear view of where your spend should be.
Attribution & platform tracking
We audit your existing setup, implement server-side tagging and GA4, and build a clean, reliable data foundation so attribution is giving you an accurate signal before the bigger methods build on top of it.
Incrementality testing
We design tests that are right for your business to show the value of the channels you run. Whether that is a geo-holdout, causal impact analysis or another method, we have internal tools that help you prove the value or your media and
MMM & MMML
We build your MMM using Google Meridian to show you the impact of your media mix. Our MMM and MMML shows a cross-channel view of what’s actually driving revenue, and a clear answer to where your marketing budget should go.
Forecasting
We build scenario-based forecasts on top of stress-tested across budget levels and seasonal periods, so the conversation with your CFO is built on proof, not assumption.
Our tech stack
Our proprietary stack of tools and tech offer a unique approach to measurement. From brand health, to incrementality, causal impact analysis and marketing mix modelling – we’ve invested heavily in the tech you need to truly measure marketing ROI.
The team
Built around growth
Measurement only works if the people running it know what to look for. Our team combines data science, measurement and digital marketing expertise to deliver actionable insight into what your marketing efforts are actually doing for your business.
You will work with our measurement experts and not account managers. Our team have a blended background in marketing, data science and technology ensuring outputs are connected to business outcomes. They have expertise in building measurement into SMB and Enterprise level businesses with experience across ecommerce, retail and lead generation.
Meet the team
Nick Handley
Performance Director
Alan Ng
Chief Innovation Officer
Gaggan Bajwwa
Marketing Data Scientist
Tom Lanaway
Head of Innovation
Resources from the team
Analytics
What Google Search Console’s latest update actually means
This blog covers why Google’s inclusion of social in Search Console is a major shift for discovery, and how to balance this new data with MMM testing.
Reports
Study: Why Amazon’s brief exit from Google Shopping shows CPC isn’t the goal
Our latest study explores what really happened when Amazon pulled out of Google Shopping. While many expected CPCs to shift dramatically, the data showed a different story.
How to get started
Each brands’ measurement requirements will be different. The above framework allows us to deliver robust bespoke adaptions for every brand we work with. We adapt the framework to align with specific goals and objectives to drive strategic growth for each brand we work with.
To find out how our measurement approach can work for you, contact us today for a free consultation.