A growth attitude

A connective of specialists

We’ve created a culture of continuous learning that’s focused on cultivating an A-Team of talent throughout our business, by providing the tools and support that rewards our people for developing specialist expertise.

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Gaggan Bajwwa

Gaggan is a Data Scientist with over eight years of experience building end-to-end ML solutions and marketing analytics systems. He specialises in Marketing Mix Modelling using Google’s Meridian, causal inference, and incrementality testing to drive marketing ROI.

His expertise spans Bayesian MMM, geo holdout experiments, customer analytics, NLP, time-series forecasting, and predictive modelling. Gaggan builds production pipelines using Python, PyMC, dbt, BigQuery, and LangChain, delivering RAG systems, automated workflows, and optimised media spend strategies that turn complex data into actionable insights.

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