LinkedIn Ads: Reaching key stakeholders at the heart of business decisions

At Connective3, we know that LinkedIn Ads give your business unrivalled access to the people that matter. Individuals who hold budget, sign contracts, and champion change inside an organisation. We make sure you’re reaching them with the right message, at the right moment, as part of a joined-up paid media strategy built around your business goals.

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Why LinkedIn requires a different approach

LinkedIn is the only platform where you can target by job title, seniority, company size, and industry all at once. But that precision comes with a higher cost per click, which means every pound of your budget has to work harder.

Generic campaign structures that work across Google and Meta don’t cut it here. You need a data-led strategy that connects audience insight to creative execution, aligns with your sales pipeline, and integrates with whatever else you’re running across paid search and paid social.

Our approach

Precision targeting

We build audiences based on the criteria that actually matter to your business. This includes overlaying job functions, seniority, company size, industry, and more. No wasted spend on the wrong people.

Thought leadership content

In B2B, we understand that the sales journey is longer, so trust needs to be earned before a conversation ever starts. We use LinkedIn’s native formats alongside content from your own infographics, reports and eBooks to position your brand as an authoritative player in the market.

Account based marketing (ABM)

When you know the companies you want to target, we help you go after them directly. Our ABM approach layers LinkedIn’s targeting against your key account lists so you’re consistently visible to the right organisations.

Full funnel integration

LinkedIn rarely works in isolation. We connect your LinkedIn activity to your broader paid media strategy, ensuring consistent messaging across search and social as prospects move through a longer buying cycle.

We’ve worked with some of the biggest brands

See the results for yourself

We know we can talk a big game sometimes – but we can back it up with results too.

View our work

Targeting the right decision makers

Most briefs are written from the inside out starting with what the brand wants to say, not what the B2B buying decisions typically involve more than one person. At Cconnective3, we structure our LinkedIn targeting to reach every stakeholder in the room, from the end user researching solutions to the CFO signing off on the contract.

Job title and function targeting

Reach the exact role driving purchasing decisions, whether that’s a Head of IT, a VP of Finance, or an HR Director.

Company filters

Target by company size, growth stage, revenue-driven, and industry vertical, so you’re spending your budget against the accounts that fit your ideal customer profile.

Seniority

We know the importance of tailoring your content based on seniority. That’s why we layer seniority signals to differentiate between awareness messaging for wider teams and conversion-focused content for senior decision-makers, serving each group something relevant.

Retargeting and matched audiences

Our approach brings back warm prospects who’ve already engaged, website visitors, content viewers, and contact list uploads, keeping your brand visible through the long consideration phase.

Next Event

In-person LLM training September 2026

LinkedIn Ads: Reaching key stakeholders at the heart of business decisions

Why LinkedIn requires a different approach