European Digital PR agency

Connected campaigns that translate culture.

Scaling PR across Europe takes more than translating a press release. The idea needs to travel, but the story still has to feel native to the people, journalists and search landscape in each market. 

Our European Digital PR team (part of our expert International team) combines a central cross-market strategy with local insight, native-language expertise, search intelligence, and established media relationships. 

From Germany, France, Spain and Italy to the UK and wider European markets, we create campaigns that earn authoritative coverage, backlinks and brand mentions while strengthening visibility across traditional and AI-driven search.

Whether you are entering new European markets or scaling an established international brand, we offer you one connected strategy without the one-size-fits-all execution.

How many people are in the PR team?

We currently have a headcount of 35 across our UK and International teams. This is made up of Executives, Strategists, Market Leads, Heads of and Directors. When working with our PR team, you’ll always have someone senior overseeing your strategy and performance.  

Why is PR important?

Public Relations (PR) has evolved from “media hits” to becoming the backbone of modern authority. It’s one of the most important strategies for SEO, AI-driven search, and brand longevity.  

Do you buy links in Europe?

No. Our European link building is driven by earned media and editorial Digital PR rather than paying publishers for backlinks designed to influence search rankings. We create stories, data and expert insight that give journalists a genuine editorial reason to cover and reference a brand. If paid media, advertorial or sponsored activity forms part of a wider marketing strategy, that should be treated separately from earned Digital PR and handled transparently. 

Do you guarantee backlinks from European media?

We do not sell or guarantee individual editorial links. Journalists and publishers ultimately decide what they cover and whether they link. Instead, we build campaigns around relevance, strong data, credible expertise and market-specific outreach to maximise the opportunity to earn authoritative coverage and backlinks naturally. 

Can one Digital PR campaign work across several European countries?

Yes. In many cases, this is one of the biggest advantages of a pan-European strategy. We can develop a universal theme, dataset or research concept centrally and then create market-specific stories from it. Where a local news agenda requires something different, we can also run bespoke tactics alongside the central campaign. 

Which European markets do you work in?

Our core European PR expertise includes Germany and the DACH region, France, Spain and Italy, working closely with our UK and international PR teams. We also run multi-market campaigns covering territories including Ireland, Switzerland and other European countries depending on the brief. 

Do you use native speakers for European Digital PR?

Yes. Native-market expertise is central to our approach across our core European markets. It gives our teams a deeper understanding of language, cultural context, audience behaviour and journalist expectations, allowing outreach to feel locally relevant rather than translated. 

How does European Digital PR support SEO and link building?

European Digital PR can earn relevant backlinks and brand mentions from publications that are difficult to reach through traditional outreach alone. By connecting campaign themes to search priorities and earning authoritative coverage around relevant topics, Digital PR can support site authority, topical relevance, referral traffic and wider organic visibility. 

Can European Digital PR help with AI search visibility?

Digital PR can increase the volume and quality of authoritative third-party information associated with a brand. Our approach considers not only whether coverage earns a backlink, but how clearly the brand and its expertise appear within that coverage using our Brand Citation Score, helping build stronger signals around the topics you want to be known for across traditional and AI-driven search. 

How do you measure European PR performance?

We measure performance at both campaign and market level. Depending on your objectives, reporting can include quality and relevance of coverage, backlinks, new referring domains, brand mentions, organic visibility, rankings, traffic and wider brand or commercial indicators. Comparing performance between markets also helps us identify where to invest next.