A growth attitude

A connective of specialists

We’ve created a culture of continuous learning that’s focused on cultivating an A-Team of talent throughout our business, by providing the tools and support that rewards our people for developing specialist expertise.

Tom Lanaway headshot

Tom Lanaway

Tom’s career has never followed a straight line. From video editing for BBC Festival Republic, through digital project management across B2B, B2C and higher education, to building AI-powered products – each step has made him better at the thing he actually loves: connecting complex ideas to real outcomes.

Now leading C3’s Innovation team, Tom is the architect behind C3x – Connective3’s Connected Intelligence platform. It brings together C3’s suite of marketing products into one place, using AI to surface the kind of insight that used to take days to find.

His edge isn’t a single specialism. It’s the ability to sit between data, technology and creative strategy and make them work together. He believes the best use of AI isn’t to replace the work, it’s to make space for better thinking. When he’s not designing the next iteration of C3x, he’s usually somewhere in the mountains on a bike, hike and everything in between.

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