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Our tips for scaling up your digital marketing in 2020

10th January 2020

Our tips for scaling up your digital marketing in 2020

With the new year in full swing, we wanted to share our tips for scaling up your marketing in 2020, looking at the trends you should expect from the coming year and how to adapt your strategy to best prepare for these. Claire Stanley-Manock – Paid Media Director: As audience pools reduce and become less […]

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How to grow your start-up business

8th January 2020

How to grow your start-up business

Following on from our connective expertise event in November, we’re pleased to announce our next event – How to grow your start up business – taking place 5th February 5.45-8.30pm at The Chamber, Avenue HQ Leeds. The event has been created in collaboration with NorthInvest – a not-for-profit investment organisation facilitating angel investment into tech […]

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Kicking off the new year with two new hires

7th January 2020

Kicking off the new year with two new hires

We’re pleased to say that we have today welcomed two new hires to the connective3 team! Will Levitt joins as a Senior PPC Manager after previously working at Brass and Google. With over 5 years’ experience in digital marketing Will brings knowledge in all parts of paid media, specialising in paid search and programmatic. Will […]

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How to have better brainstorms

6th January 2020

How to have better brainstorms

Most of us have at at some point either attended, or run a bad brainstorm. Often, they go a little like this… Someone sends out a meeting invite for a brainstorm for X client with no other info Everyone gathers in a rather uninspiring meeting room The person leading gives a short overview of what […]

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How AI is driving innovation and efficiencies in journalism & PR

6th January 2020

How AI is driving innovation and efficiencies in journalism & PR

I’ll start by saying that I am very interested in anything that helps me to do my job faster or smarter. It’s also worth saying that I think a lot of tools that are described as being powered by AI are in fact simply automation tools. However, since they also help with doing work faster, […]

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Why your site has lost 50% of traffic (Cookies)

12th December 2019

Why your site has lost 50% of traffic (Cookies)

At our recent launch event Sam Brown said that agencies waffle too much in blogs so I’ll take his advice and cut to it – Cookie blocking. You’re probably losing out on 100% visibility of your traffic – to put that another way, there’s probably twice the amount of traffic being driven by your campaigns […]

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Why you should be entering awards

10th December 2019

Why you should be entering awards

Last week we were given the great news that we’d been shortlisted for an award at the upcoming Northern Digital Awards for our work with thortful. For us, one of the best ways to publicly benchmark your success is through awards. Many agencies have awards, and for some this proliferation of ‘Award-Winning’ banners on agency […]

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How to pitch what journalists want

9th December 2019

How to pitch what journalists want

One school of thought when approaching digital PR strategy is two split your audiences into two groups: The end audience – the potential customers you’re trying to reach to ultimately convert The middle audience – the journalists or influencers that will enable you to reach the end audience We have a rigorous research process when […]

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The key reasons PR and social media should be used side by side

6th December 2019

The key reasons PR and social media should be used side by side

PR and social media are continually growing on digital platforms but there is still a gap in some brands strategies. Both areas can complement each other yet often teams don’t align or share ideas, so they end up having two different campaign plans. We know that PR has different KPI’s to social media and sometimes […]

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The content marketing sweet spot and how to find it

23rd November 2019

The content marketing sweet spot and how to find it

As someone that works in Content Marketing/PR I often find myself drawn to campaigns that I see from other brands (not just my own), and when looking at these campaigns one of few thoughts will pass my mind: Awesome campaign all round, great results, wish I’d thought of it That campaign was super on-brand but […]

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connective expertise – connective3 launch event

22nd November 2019

connective expertise – connective3 launch event

Last night we ran our first event – connective expertise. The event took place at Avenue HQ in Leeds, and we were joined by 40 delegates for an evening of thought leadership and networking. Having launched just under two months ago, we were keen to showcase what we offer as an agency, to outline our […]

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The power of influence in agency culture

20th November 2019

The power of influence in agency culture

In order to grow and run a successful agency you must be able to influence your team your client’s and your suppliers. You need people to get behind your proposition, your vision for the business and key initiatives. Over the years I’ve gone from managing small teams, to departments, all the way to managing an […]

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