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Demystifying Programmatic

1st November 2019

Demystifying Programmatic

Programmatic is a word that immediately gets many marketeers backing away slowly, as they envisage overly technical conversations and the requirement for big budgets. However, programmatic is just a fancy word for display or anything that sits outside of search. The definition of programmatic marketing is automated bidding on advertising inventory in real time, for […]

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Strategic Creativity – Digital PR deserves more

28th October 2019

Strategic Creativity – Digital PR deserves more

For our connective3 digital PR team strategic creativity is more than just a buzzword (or two), it’s the principle upon which we approach every campaign for our clients. It is, in my belief, what has been missing from the digital PR industry, and it’s the practice that my team strive to work towards 24/7. Before […]

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Leeds performance agency connective3 announces two new senior hires

25th October 2019

Leeds performance agency connective3 announces two new senior hires

Newly founded Leeds based digital performance agency connective3 has today announced two new additions to the team. Claire Stanley-Manock joins from Harrogate based agency WMG and takes on the role of Paid Media Director. With 15 years digital marketing experience including senior roles at Brass and Home Agency Claire has a solid background in delivering […]

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Does momentum matter in the flywheel world of agencies?

24th October 2019

Does momentum matter in the flywheel world of agencies?

Imagine pushing a big, heavy flywheel from a standing start: it takes a lot of effort just to get it moving and a strong, sustained effort to keep it accelerating as momentum builds. Considering the flywheel concept in business, there are clearly quite a few ways a company can make it spin faster. Better marketing, […]

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From Great to Unprecedented

8th October 2019

From Great to Unprecedented

My digital performance career started back in 2007, working on affiliate websites and using Google Adwords to generate traffic from long-tail keywords for a penny per click. I didn’t get into it because I was a technical or creative genius; I simply loved watching these micro-businesses grow, taking up online market share that businesses with […]

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Social media for business

8th October 2019

Social media for business

71 per cent of consumers would recommend a brand if they have a good social media experience with them. (Source)  Social media is a communications channel that cannot be ignored by businesses and marketers. Having a strong social presence allows brands to demonstrate expertise, build a loyal fan base and drive converting traffic to your […]

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Questions your digital PR team should be asking your paid team

8th October 2019

Questions your digital PR team should be asking your paid team

As a digital marketer I am fascinated by audience data. I love to understand and monitor how people behave online, what drives them to purchase a product or share an article, how news agendas can influence behaviours ,and ultimately the likes and dislikes of my target audience. We have never had as much access to […]

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Implications of new influencer guidelines on paid links

30th January 2019

Implications of new influencer guidelines on paid links

TLDR: buying links may now be breaking the law, not just against Google’s guidelines. On 23rd January 2019 the Competition and Markets Authority (CMA) released an update to their Influencer guidelines following an investigation into whether celebrities are disclosing paid partnerships clearly enough. This caused much furore in the world of influencers with many thinking the […]

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