Last Thursday we hosted the first ever Up North event and we’ve been blown away by the positive feedback we’ve received post-event. When we started planning Up North last December, we wanted to create an event that was different to your average marketing event, an event to inspire and motivate those who attended and we hope we achieved that.
UP NORTH SPEAKERS
We curated a pretty special speaker line-up of speakers that included leading marketers, content creators, business leaders and we heard from leading brands including Surreal, Depop, The Diary of a CEO, CAVU, Channel 4, Adanola, AO.com, Girls in Marketing and more. When choosing the content for the event we wanted to make sure we had a varied line-up and in addition to digital marketing topics our speakers also delved into creating powerful works that connects, diversity, burnout, personal branding, causing chaos on social media and so much more. You can read an in-depth overview of stage one here and stage two here.
We chose the fantastic Victoria Warehouse as our venue and the location did not disappoint. The historical city centre venue was the perfect backdrop to host over 400 marketers. It was important to us that there was more to the event than just the great content and the cool and quirky venue helped us achieve that. Set across two floors, the upstairs area was where you could find networking, connective3 lounge, free 1:1 LinkedIn reviews from Girls in Marketing, professional headshots and a social area for lunch and coffee breaks. Downstairs in the basement, we transformed the space into two stages where we were able to host our 24 sessions. Throughout the day there was complimentary tea, coffee, pastries, smoothies and not forgetting our Aperol Spritz bar on the terrace to round off the event.
There was a real buzz during the day and an amazing atmosphere and that’s a testament to the thriving digital community we have in the north, so we wanted to say a big thanks to our wonderful delegates who joined us. We’re genuinely so passionate about building the digital community in the north and creating opportunities not only for networking and knowledge sharing but for northern marketers to speak on a big stage and share their insight outside of London. We will continue to champion the northern digital community and look forward to hosting more events in Leeds and Manchester very soon…. watch this space!
Behind the scenes vlog
We filmed a behind the scenes vlog of the full event set up and the day itself, giving you a sneak-peak into what we were up to and the elements that go into running Up North.