Helen is a senior SEO with over a decade’s experience in the industry. She has a passion for equipping teams and training individuals in SEO strategy and tactics. Helen is often seen on stage at conferences delivering talks about digital marketing, including SMX London, Search Leeds, BrightonSEO, WTSFest and LearnInbound. She is also a regular contributor to publications like Search Engine Journal, OnCrawl and Moz.
Talk title: Unlocking Growth – The Power of Company-Wide SEO Education
Synopsis: You’re an expert SEO who knows how to drive organic growth but you keep running into the same stumbling block; the rest of your company isn’t. This leaves you fighting an uphill battle against misinformation, the company’s focus on low impact SEO activity and being measured by the wrong metrics.
This talk is a practical guide to training members of other departments in the SEO knowledge they need to help encourage organic growth. Through this talk you will learn how to identify what teams and people need SEO education and how to ensure they get the right level including:
• Identifying the SEO skills, processes and theoretical knowledge each team in your or your client’s company needs in order to develop a robust training matrix. Understanding where that training can be provided by you, and when you would benefit from the support of an outside resource
• Understanding and communicating the importance of teaching SEO skills and theory to other departments to encourage buy-in, prevent mistakes, help the company think SEO-first and better understand the implications of changes in key SEO results
• Identifying and correcting bad and outdated SEO knowledge through company-wide education and on-going development
This talk will help you to gain buy-in to your SEO strategies whilst making SEO a foundation of stakeholder decisions, all through upskilling your wider team.