Following a competitive pitch process, we were appointed with the brief to launch Avon’s new fragrance, Far Away Beyond the Moon, and drive engagement and brand performance across social media channels.
The Avon project will be fulfilled through the use of our recently launched c360 product, designed to carry out connected, creative digital media campaigns that deliver explosive growth. We’ll work with a set of carefully selected influencers across Instagram and TikTok to both challenge the perception of the Avon brand, and to support female empowerment through the creative.
Claire Stanley-Manock, Paid Media Director commented:
“We noticed a gap in the market for truly creative brand campaigns powered by cross-channel expertise and c360 was our answer to this. We’re delighted to be partnering with Avon to help them launch their new fragrance using c360. We were chosen for our Influencer Marketing experience and on-brand creative concepts, and we’re really excited to be supporting Avon with their digital and brand growth.”
Hannah Lally, Head of Commercial Marketing at Avon UK commented:
“Avon is famous all over the world for democratising beauty: delivering premium quality products at purse-friendly prices. Our latest fragrance Far Away Beyond the Moon is no different, with blind tests showing that 9/10 loved it more than a £116 luxury, high-fashion brand*. A core part of our activation involves amplifying this product and our brand as a whole to consumers through impactful social media and influencer content. We’re excited to be partnering with connective3 for this campaign to help deliver our message in a bold, creative and relevant way.”
Alongside Avon, the c360 campaign approach has been most recently deployed in work with Global Knives and The Southern Co-op. After only four years of trading, our client portfolio in the retail sector now includes leading brands such as Ocado, Barker & Stonehouse and Tapi Carpets.
* Based on a consumer blind sniff test with 120 participants in 2022. UK & PL.