Award-winning PR agency

How many people are in the PR team?

We currently have a headcount of 35 across our UK and International teams. This is made up of Executives, Strategists, Market Leads, Heads of and Directors. When working with our PR team, you’ll always have someone senior overseeing your strategy and performance.

Why is PR important?

Public Relations (PR) has evolved from “media hits” to becoming the backbone of modern authority. It’s one of the most important strategies for SEO, AI-driven search, and brand longevity.

How does PR affect search performance?

PR enhances your brand’s SEO strategy by earning high-authority backlinks from news sites that are otherwise difficult to obtain. When your brand is consistently mentioned in the media on specific, relevant topics, search engines recognise it as a trusted authority. This credibility reinforces your SEO efforts, making it much easier for your website to rank for its target keywords.

How does PR affect AI performance?

PR optimises AI performance by prioritising brand authority over traditional indexing. AI models like LLMs prioritise brand mentions in high-authority contexts. By securing consistent coverage in relevant topical clusters and ensuring that what you say from a PR perspective is consistent across your other channels, such as your website, blog and socials, PR builds the search volume and the buzz required for AI to recognise and recommend you for your core expertise.

What can my brand expect to achieve from PR?

While exact results depend on your brand’s goals and chosen strategy, the ultimate objective is to achieve improved rankings and higher visibility across both traditional and AI-driven search, and long-term brand authority.

Can you work with in-house teams?

Yes! When working with internal teams, we put plans in place to ensure the work runs as smoothly as possible. This includes shared roadmaps, cross-checking of contact lists, as well as regular comms and check-ins to align strategies. We also like to run F2F meetings and collaborative brainstorms – we want to work as one big team!

Can you work with regulated industries?

Absolutely! With years of experience in various sectors, we have a wealth of experience in regulated industries. We will always tailor our strategies specifically with your brand’s needs in mind to achieve the best possible results. Examples include SumUp, Action Network and Comparethemarket.

What are the metrics you report on for PR?

Our PR team analyses every piece of coverage to understand how your brand appears within the story, looking at how prominently and centrally your brand is featured. We combine these insights with traditional KPIs such as rankings, traffic and sales, giving you a clear view of your brand’s influence in today’s search landscape and how you fare against the competition.

What markets do you work in?

We have a large UK and international Digital PR team with native speakers from across the globe, including Germany, France, Spain and Italy. We can create campaigns for any market with valuable insights from our experienced team.

How can I tell if my PR coverage is helping my brand appear in AI search?

Connective3 uses its proprietary Brand Citation Score methodology to measure how effectively your brand is retained and recognised within AI-generated search, including platforms like ChatGPT and Gemini. It goes beyond traditional link metrics by analysing how prominently your brand appears within coverage, whether your messaging is being understood by AI models, and how likely your brand is to be cited or recommended for relevant topics. This helps brands understand whether their PR activity is building genuine authority in the evolving search landscape.