BrightonSEO April 2026
Traditional PR: Building trust, authority, and reach
Traditional PR is all about shaping your brand’s story and getting it heard where it matters most. We combine the power of media relations with a modern, integrated approach, to ensure your brand is seen, trusted, and respected.
Our approach
We blend traditional PR with digital strategies to secure high-quality brand mentions across every channel that matters.
From press coverage and broadcast to product placement and storytelling, we create campaigns that earn attention, build authority, and reinforce your brand’s presence both online and offline. You’ll get consistent, credible visibility that compounds over time, strengthening both brand reputation and search performance.
Traditional PR services
Press relations & media outreach
Securing top-tier press coverage through strong relationships with key journalists and publications.
Print coverage
Getting your brand featured in target publications to boost awareness.
Broadcast PR
Securing TV and radio coverage to expand your voice and engage new audiences.
Event PR
Promoting events to maximise media coverage and public interest.
Thought leadership
Positioning key spokespeople as industry experts through interviews, expert commentary, podcasts, panels and broadcast opportunities, building authority across both traditional and emerging media channels.
Product placement
Getting your products featured in the press to increase awareness and drive sales.
Brand mentions
Landing branded coverage in top-tier, relevant online publications. Brand mentions are a leading factor influencing AI search citations.
Why Traditional PR matters in a digital world
As AI search and LLM-powered discovery reshape how people find information, traditional PR has taken on a renewed level of importance.
SEO has traditionally focused on links, but AI search is changing how brands are ranked. Instead of relying only on backlinks, AI looks at credibility, context, and how often your brand is mentioned. This is where traditional PR services play a key role.
Coverage in trusted media such as print, TV and radio doesn’t just build awareness; it creates high-quality brand mentions that help search engines and AI tools understand and trust your brand.
In today’s landscape, brand mentions are essential for SEO and AI search visibility. They influence how your brand is referenced and recommended across search results, AI overviews and generated responses.
If your brand isn’t being talked about in credible, authoritative sources, it’s far less likely to appear in search or be surfaced by AI.
Traditional PR versus Digital PR: Why both matter for SEO and AI search
Traditional and Digital PR are no longer separate disciplines competing for budgets, they are complementary strategies that work together to build brand visibility across both search engines and AI-driven platforms. As search becomes less predictable, with fragmented discovery, platform fatigue and AI reshaping how content is surfaced, brands can no longer rely on digital-only performance or backlinks alone. Success now depends on being visible everywhere, across platforms, formats and, crucially, trusted media sources.
Traditional PR plays a critical role by generating authoritative brand mentions across print, online, TV and radio, helping search engines and AI models understand and trust your brand. Digital PR builds on this by scaling those mentions online, securing high-quality backlinks and strengthening topical authority. Together, they create the consistency and credibility needed to compete in modern search. Brands that invest in integrated PR will continue to grow visibility, while those relying solely on performance marketing risk falling out of the conversation.
The question isn’t whether PR has changed, it’s whether brands are adapting fast enough.
How we deliver
We create custom PR strategies that align with your goals and decide on the right tactics to achieve these. We focus on developing stories that are newsworthy, shareable, and driven by human interest.
We don’t see traditional and digital PR as separate disciplines. Instead, they work together to build the volume, quality and consistency of brand mentions needed to influence both search engines and AI models.
Measurement
When it comes to measurement of activity, this all depends on the business goal. We don’t just measure the coverage, links and mentions on a dashboard, we measure influence and impact. We track SEO metrics such as traffic, visibility and category performance, as well as the natural language measurements around your brand entity, such as salience and the position of mentions
Our results
We helped Avon achieve a 50% revenue uplift through influencer-led, social-first campaigns and high-impact activations that delivered major digital visibility. Across launches, we secured 14 high-authority backlinks (including The Sun and Women’s Health) alongside 25M+ impressions, standout engagement rates, and significant sales growth. Our activity drove a 58% YoY increase for Vitamin C, a 29% uplift for Make-up + Care, and Avon’s most successful fragrance launch to date.
We helped OC&C leverage their industry expertise and flagship reports to drive major SEO impact and media coverage. By creating timely, newsworthy stories and reactive commentary, we secured 66 placements with an average DA of 60 (including authoritative outlets like Forbes and The Register) boosting brand authority and delivering clear traffic gains, with Retail share rising from 1.3% to 3.9% and Consultancy from 0.2% to 2.1%.
Meet the team
Amy Gallimore
Senior PR Strategist
Libby Windle
PR Director
David White
Chief Growth Officer
Eirini Theodoridou
Head of International PR
Cameron Black
Group Head of PR
Will Waldron
Head of UK PR
Allen White
PR Outreach & Strategy Lead
Jayna Mistry
Senior Digital PR Strategist
Charity Swales
Senior PR Strategist
Vera Staiger
DACH PR Lead
Marc Bulsa
Senior Digital PR Strategist
Client testimonial
The team at Connective3 have been fantastic to work with and have played a key role in strengthening our PR activity. Their campaigns consistently secure coverage across relevant and authoritative publications, helping to build brand visibility while supporting our wider SEO strategy.
They’ve also been a great partner in supporting new store openings and enhancing our seasonal campaign launches, from generating local media coverage to driving wider campaign exposure. They always take the time to understand our objectives and align activity with our internal marketing plans.
Their approach is proactive, responsive and highly collaborative, regularly bringing new ideas and opportunities to the table. As a result, they genuinely feel like an extension of our internal team and a valued partner in helping us grow Suit Direct. Chris Mann, Senior SEO Manager, Suit Direct
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