Suit direct hero

Suit Direct: PR

Tailored for impact: How we smashed PR targets by 220% for Suit Direct.

When Suit Direct wanted to cut through the online noise and drive more footfall into their stores, they teamed up with us. We moved past basic product pitching and took a future-proof, fully integrated approach, blending real-life, in-store styling experiences with a solid digital strategy.

The results speak for themselves. In 2025 alone, we smashed their performance targets by securing 312 results and 264 links (including 76 high-value follow links), driving a massive spike in web traffic to key targeted pages.

Client

Suit direct logo

Service

  • Digital PR

Year

2025
312

Total results

15 %

Increase in overall site visibility YoY

+ 220 %

Over annual coverage target

Suit Direct is one of the UK’s leading menswear retailers, specialising in suits, tailoring and occasionwear, with both a strong ecommerce presence and nationwide retail stores.

suit direct website mockup

Suit Direct wanted to increase organic visibility to key commercial pages while supporting wider retail growth through product launches, seasonal campaigns and new store openings. The goal was to improve authority across search and media simultaneously, ensuring PR activity drove both online performance and real-world retail impact.

  • suit direct website mockup
suit direct liverpool store

The strategy

Using an integrated PR approach aligned to key commercial priorities, we identified peak seasonal demand periods, prioritised high-value product categories, and built topical authority around core menswear topics to support both organic visibility and sales growth.

Suit Direct Retail Times coverage

Topical authority

We positioned Suit Direct as a trusted voice in menswear through a combination of trend-led Digital PR, expert commentary and strategic media outreach across national, regional and trade publications.

Our approach considered the full customer decision-making journey, targeting not only menswear audiences but also wider influencers in the purchase process (i.e brides, partners). This included securing coverage in women’s lifestyle media around wedding trends and formalwear planning, helping Suit Direct appear earlier in the consideration stage. Alongside this, we delivered practical content around clothing care, styling advice and occasion dressing to reinforce brand expertise.

Suit Direct PR coverage trends

Trend-led campaigns

We capitalised on seasonal moments, cultural conversations and emerging consumer trends to maintain relevance throughout the year. Wedding season remained a key focus, while strategic partnerships with complementary brands and experts, including Bloom & Wild, enabled us to reach new audiences and expand campaign reach.

We also leveraged weather-driven stories, seasonal style trends and reactive media opportunities to keep the brand visible beyond traditional menswear conversations.

Examples included campaigns such as “Tea Bags in Shoes” and “Wedding Guest Dos and Don’ts”.

Suit Direct New store coverage

URL to IRL

Alongside digital activity, we supported the growth of Suit Direct’s physical retail footprint through localised PR campaigns and regional media outreach surrounding new store openings.

By building strong relationships with regional journalists and local media contacts, we secured coverage designed to increase awareness, support store launches and drive footfall, ensuring PR activity delivered both online visibility and real-world commercial impact.

The results

We achieved 312 results and 264 links in 2025, including 76 follow links.

+220 %

Over annual coverage target

15 %

Increase in overall site visibility YoY

38 %

Increase in visibility to the /blazers page

42 %

Increase in visibility to the /men’s prom page YoY

Key featured publications

“The team at Connective3 have been fantastic to work with and has played a key role in strengthening our digital PR activity. Their campaigns consistently secure coverage across relevant and authoritative publications, helping to build brand visibility while supporting our wider SEO strategy.

They’ve also been a great partner in supporting new store openings and enhancing our seasonal campaign launches, from generating local media coverage to driving wider campaign exposure. They always take the time to understand our objectives and align activity with our internal marketing plans.

Their approach is proactive, responsive and highly collaborative, regularly bringing new ideas and opportunities to the table. As a result, they genuinely feel like an extension of our internal team and a valued partner in helping us grow Suit Direct.”

Chris Mann, Senior SEO Manager, Suit Direct

Want to know more?

Contact us today to take your performance to the next level.

This field is for validation purposes and should be left unchanged.