What should you be doing right now, to get featured in AI Mode and across LLMs?
Visibility across AI search is best-practice SEO, combined with brand: in fact, brand awareness and authority has never been more important; so ensure you incorporate the following in your organic strategies:
Consider ‘search everywhere’ in your organic strategy
Users don’t just search on Google. They’re asking for recommendations on LLMs, they’re using forums, and turning to social media. Having a presence on these is only going to build your brand awareness, which will help you to rank higher across Google, and get more features in AI Mode and on AI Overviews.
So, alongside your on-site tactics, turn to off-site too: that means optimising organic shopping listings, building brand mentions and referring domains via a digital PR strategy, creating social content that answers users’ questions, and authentically facilitating conversations with potential customers across Reddit.
Ensure you implement best-practice SEO tactics
Having a technically sound site will continue to be the foundations of any organic strategy – because it doesn’t matter how well thought-out and engaging your content is, or how many high-quality referring domains you have pointing to your site; if your site has lots of tech issues, it won’t be surfaced.
While there’s a lot of debate about whether schema markup directly correlates to increased visibility in AI search, from our testing; schema markup directly gets you to rank higher in Google, and LLMs typically cite sites that rank highly, so it’s definitely something to implement, if you haven’t already.
And of course, continue with your content strategy, building out commercial and informational content that answers users’ questions, and which can be outreached by PR; to build your authority and visibility in LLMs.
Report back on AI traffic
Ultimately, these new initiatives have meant that organic traffic has naturally dropped over time, as Google and LLMs aim to answer top-of-funnel questions directly, and more people turn to social to watch video content. This isn’t a bad thing – it just means that the traffic that does come to your site organically will have a higher intent to convert.
AI Mode data is bundled with the rest of your organic traffic in Search Console’s performance report, and it’s not something you’re able to filter out (yet). You can, however, track LLM traffic in GA4. You’ll just need to set up a custom report, and you can also set up journeys to see AI search and organic touchpoints.
While numbers are small at the minute, they’re growing – on average, our clients see around 0.5-5% of total clicks come from LLMs, with the exception of one of our brands, who’s a market-leader, and sees around 12%, which highlights the importance of a strong brand.
Alongside seeing the traffic and conversions from this; you’ll want to look at the scope of opportunity that AI brings you, looking at you and your competitors’ AI share of voices, prompt mentions/citations, and gaps. reviewed our pick of the best LLM visibility tracking tools, that will help you to see exactly that.
