BUILDING LINKS AND CREATING VIRAL CONTENT FOR ONLINE CASINOS

Client

Online Casinos

Services

Digital PR

Year

2021

The Onlinecasinos.co.uk brief was simple – to deliver high authority links through content that is loved by journalists, users and across social media.

The approach

The social platform TikTok has seen a huge surge of online users across the globe. We knew from past experience and in-house data that social media ‘rich lists’ are a tool used by many brands to increase linking domains.

We acted fast so we could be the first brand in the media with a list showing the richest TikTok profiles based on how much the user could potentially earn by selling sponsorship.

The results were displayed on a full-page asset and sent to media publications.

The results

Through our media contacts and in-house creatives, we delivered a campaign that catapulted the brand into national media outlets and delivered the following results:

120

Links

56

Average DA

Achieving links in these major news outlets:

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