BUILDING LINKS AND CREATING VIRAL CONTENT FOR ONLINE CASINOS
Online Casinos
Services
Digital PR
Year
2021
The Onlinecasinos.co.uk brief was simple – to deliver high authority links through content that is loved by journalists, users and across social media.
The approach
The social platform TikTok has seen a huge surge of online users across the globe. We knew from past experience and in-house data that social media ‘rich lists’ are a tool used by many brands to increase linking domains.
We acted fast so we could be the first brand in the media with a list showing the richest TikTok profiles based on how much the user could potentially earn by selling sponsorship.
The results were displayed on a full-page asset and sent to media publications.
The results
Through our media contacts and in-house creatives, we delivered a campaign that catapulted the brand into national media outlets and delivered the following results: