Dad dancing campaign
Thortful is an online greetings card marketplace, providing a platform for independent creatives to sell their designs from all over the globe.
To amplify the current PR campaign for Father’s Day we used a clever content and influencer strategy to create the perfect method for campaign amplification. The focus was not only to make an impact on social but to further enhance the results of our current PR campaign.
As Father’s Day was approaching, we needed to create a campaign that would facilitate social impact whilst encompassing the concept of Father’s Day. We created a Father’s Day themed dance comprised of the ultimate dad moves; for Tiktok users to duet with on the platform.
We sourced the ultimate brand partnership with 5 mega Tiktok influencers, all with a combined following over 3M followers. By using our influencer vetting tool and following our strategic influencer strategy, this ensured our Dad dancing video was seen by the right target audience, at the right place and at the right time to maximise results.