Do our dogs really love us? Canine Cottages were looking for a link building campaign to capture the attention of their target audience – dog lovers, our campaign, Doggy Devotion was created to find out just that, and to gain links in the process.
We monitored our dog’s resting heart rate using dog heart rate collars and tracked how this increased/decreased over 7 days when we:
- Told our dog ‘I love you’
- Gave them cuddles
- Saw them for the first time after being away
We found that their heart rate increased by 47% on average when they are told they are loved and decreased by 23% on average when having cuddles.
Before launching the campaign and understanding Canine Cottage’s key audience and keen for the best possible results, we pitched the campaign to ITV as an exclusive – and they loved it! When we launched to the rest of UK press, it went everywhere.
We knew we wanted to go big with this campaign, wanted more linking domains and didn’t want to limit ourselves to just UK-based publications. So, we launched the campaign with People Magazine in the US. This was just the start of the unbelievable, international success we achieved with this campaign.
Now to the good stuff. The campaign delivered over 550 links, 1 tv placement and even a broadcast placement with coverage from media around the world.
This in turn delivered a 59% increase in referring domains and contributed to an increase in organic traffic by almost 40% YoY.
To further amplify the campaign we delivered a carefully curated Instagram and Facebook strategy, clever content creation with the use of stickers and a hashtag strategy to amplify the success of the campaign. Driving further performance for Canine Cottages.
Contact us today to see how we can help you.
The team’s knowledge of the market, their media contacts and truly creative approach empowered them to deliver a results heavy campaign. It was through this strategically creative approach that we saw such incredible success.