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And thank f**k for that, given that I’ve just transitioned from Digital Designer to Content Creator, here at c3…

But in all seriousness, a lot of things can come and go in marketing. Remember in 2010 when everyone was using Helvetica font? Or putting long shadows on text? Those were the days.

I for one haven’t been worried about the role of video in marketing. Its use as a marketing tool by businesses has risen from 61% in 2016 to 86% in 2021*. In fact, 93% of marketers use video as an important part of their marketing strategy*.

But enough about stats that I’ve copied and pasted from other websites, why do I think that using video as part of your marketing is a no-brainer?


Everyone loves a good story. Whether it’s finding out that Bruce Willis was a ghost the entire time in The Sixth Sense or watching a werewolf fall in love with a baby!

How better to tell the story of your brand, or a story with your brand at the heart of it, than with video? I mean, you could write a novel or short story – but they’re quite difficult to run as a targeted video ad.

Video can really help you connect on a human level because it provides more than just words on a page. In just 30 seconds, you can give a better understanding of your brand, product, or service than you could in an outdoor ad. In a mere 10 seconds, you could increase engagement, generate more leads, and have a direct and positive impact on sales*.

A captive and hungry audience

Video is already being consumed at an unimaginable rate. YouTube themselves claim that one billion hours of video are watched every day on their platform§. On an individual level, people watch an average of 16 hours of online video per week±. I obviously wasn’t part of that study!

And although it sometimes seems like consumers complain about advertising being shoved in their faces, in 2020, 86% of people wanted to see more videos from brands±. So why not give the people what they want…

Return on investment (ROI)

If you’ll allow me to copy and paste some more stats (because I’m not much of a salesman), 87% of marketers say that video gives them a positive ROI* and 78% report that video marketing has improved their company’s bottom line*. So, if I’ve done my maths correctly, videos = money, right?

The future

Let’s face it: video, in any form, isn’t going anywhere. Hopefully anyway, because I have rent to pay and camera equipment isn’t cheap!

But don’t just take my word for it; more than 99% of video marketers will continue to use video in 2021* and 96% plan to increase or maintain their spend on it*. Of course, this is great news for that rent that I mentioned previously.

If you’re interested in using video to elevate your brand or advertise to new audiences, get in touch with us, today.