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To mark this year’s International Women’s Day (IWD), we wanted to take the time to share some useful resources for women in marketing. We’ve chosen a range of resources and events that support women – whether that’s in creating a community or safe space, helping with career progression, or improving confidence. This year’s IWD theme is #BreaktheBias, so we hope these resources are helpful.

This year’s theme is calling for us to celebrate women’s achievements, raise awareness against bias and take action for equality. To explain this year’s theme further, the International Women’s Day website says: Imagine a gender equal world. A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women’s equality. Collectively we can all #BreakTheBias.

So, here are just some of the brilliant resources we find useful, and some Manchester based events that you can attend.

Digital Her

Digital Her is an initiative from Manchester Digital and their mission is to help end inequality in the technology and digital sector. The programme’s aim is to inspire and encourage more young women across Greater Manchester to consider careers in technology and digital. Digital Her harnesses the power of industry mentors and real role models, to provide support, opportunities and guidance to empower a new generation of women into the digital industry. They have an Inspiration Wall featuring their Digital Her Real Role Models and there are so many ways you can get involved.

They will be hosting their first Role Model Meet-up of 2022 on International Women’s Day where they will be exploring how to #BreaktheBias around women in tech.

You can register for tickets here.

Girls in Marketing
Girls in Marketing is a leading digital marketing community and e-learning platform that empowers, educates, and connects marketers worldwide.

Girls in Marketing provide resources, training, and events to help bridge the digital skills gap in marketing, as well as raise awareness around gender seniority in the industry. Despite the fact marketing is a female-dominated industry, women are still outnumbered by their male counterparts in managerial roles, Girls in Marketing aim to give women the tools they need to leverage their career progression in marketing.

Girls in Marketing founder, Olivia Mae Hanlon, and her team have created a platform for marketers to develop professionally and an inclusive and safe space for all and it’s great to see.

Digital City Festival – International Women’s Day Panel event

As part of Digital City Festival, Infinity Work, part of Accenture, is hosting an event to bring together some of Manchester’s top tech stars to explore ways to make the industry more inclusive. There will be an interactive panel discussion around the challenges of achieving gender equality, the solutions needed to create an equal opportunities environment and how we can play our part in breaking the bias.

More information and registration can be found here.

Tech Women in SEO

Women in Tech SEO is a global community for women in the technical SEO field to discuss, share and learn from one another. With an aim to help women build their networks and accelerate their careers, Women in Tech SEO is a positive and inspiring community. Whether you’re a freelancer, agency side, or in-house there are an abundance of resources to learn from, including articles, workshops, mentoring programs, a monthly newsletter, events and the #WTSFest. #WTSFest is a full day conference with a range of talks from female industry leaders, sharing insight on tech SEO, confidence building, and career advice.

Their website features the #WTSPodcast where you can learn new SEO tactics, listen to inspiring guest stories, and stay up to date with their latest initiatives and events. Visit the interviews section of the site to hear from accomplished women in the industry, and read about their personal experiences, achievements, advice, and recommendations. They also shine the spotlight on successful woman in the industry, with their founder’s hub, sharing details of founders/CEOs of companies in the digital marketing space. The Speaker’s Hub hosts information about female speakers who can share their knowledge at events, meet ups and conferences.

There are so many ways you can get involved with Women in Tech SEO – check out this thread for full details:

Women in Marketing

Founded in 2004 by Ade Onilude out of the need for women in the industry to be recognised, celebrated and empowered to fulfil their potential, Women in Marketing (WIM) CIC is a network created to educate, inspire, connect and recognise women in the marketing and associated professionals.

They share updates, blog posts, industry achievements and more on the news section of their website. They also run events, focusing on a range of topics including well-being in the workplace, diversity and inclusion, and panel discussions. They run these events worldwide to educate and change attitudes in the boardroom. Launched in 2010, they also host the WiM Awards to recognise the economic, social influence and impact of women to millions – recognising women at some of the biggest brands in the digital space such as Google, HP, Unilever, Burberry, SAP and Live Nation.

International Women’s Day Website

The International Women’s Day website features loads of great information, resources and events covering a broad range of topics.

There’s a section of the website dedicated to building workplaces where women thrive which features resources, tools, articles, and interviews covering important topics and themes including career pivots, menopause in the workplace, pensions and much more.

There’s also a section dedicated to online and offline resources for businesses to use at their dispense to promote gender equality in the workplace including social tiles, posters, IWD speech guidance, selfie cards, and much more.

Head over to their website to find out how you can get involved!