We are pleased to announce we have been appointed by ethical fashion brand Lucy and Yak. We have been brought on board to deliver digital PR activity to drive relevant links and coverage.
We were chosen because of our keen understanding of the brand, passion for the product, creative ideas and proven Digital PR success across other e-commence brands, including market-leading card retailer thortful and leading UK homeware retailers Domu Brands.
Lucy & Yak have a strong brand identity and ethos, which we’re planning to support via innovative and original PR campaigns that completely align with Lucy & Yak’s message.
Rosa Mitchell, Head of PR at connective3, commented:
It’s incredible to be working with a brand as iconic as Lucy & Yak. The team is delighted and we are planning some amazing campaigns to help support their online growth. Our passion for the product and love of the brand’s ethos, as well as connective3’s proven track record of amazing campaigns, makes this a perfect partnership.
Lucy and Yak Quote:
We’re really excited about teaming up with connective3, as we were very impressed with their creativity and love of the brand. We’re looking forward to seeing what the team does over the next few months and seeing the creative ideas come to life!
About Lucy and Yak:
Born in 2017 on a trip to India, a happy accident that has touched the lives of many around the globe. Our founders never dreamed that a simple design in their head would become a staple in the wardrobes of many. Our Original Dungaree was where it all began, a shape like no other, allowing people to express their many different identities with versatility & colours for all!