DRIVING BRAND AND SALES

Client

Snug Bedding

Services

Paid Media
Social Media

Year

2021

Our brief was to help use social media to boost brand recognition and sales, and to support Snug in the launch of their launch as a new brand. Through our mixed media approach we drove an over 2.4m ad views, and nearly doubled their usual CTR.

The approach

We took a full funnel approach and used video across YouTube, Facebook and Instagram to drive brand awareness, and promote the products.

We then drove users to the site to start their brand journey via a discovery campaign promoting our Happy Sleep Formula.

We then drove consideration and ultimately sales through a highly targeted Facebook campaign using carousel ads to showcase the range of duvets and pillows.

Finally users were signposted to the snug-bedding site to buy their duvets and pillows with brand PPC ads.

The results

Through our mixed media approach we drove over 2.4m ad views, and nearly doubled their usual CTR.

The core challenge was that with many of the products being under £10, achieving a profitable CPC was crucial, however, through tight targeting we were able to achieve a ROAS of 136%.

136

return on ad spend

2

ad views

200

increase in CTR

View our other work

thortful – Partnership with Public Health England

thortful – Partnership with Public Health England

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