CREATING A TOPICAL CAMPAIGN DRIVING 100+ LINKS ACROSS THE STATES
GoTo
Services
Digital PR
Year
2023
GoTo is an all-in-one IT management and support system, they have become one of the world’s biggest SaaS companies with 3,500+ employees and over 10 million users.
The Approach
With a brief to deliver links and coverage in the US, we conducted an in-depth content project. Through a combination of data from Google Search Trends and Linkfluence we created an industry report into how industry professionals feel about the adoption of AI within the workforce.
The Strategy
Using Google search data around terms for ChatGPT and Google Bard, along with other AI tools, we researched which states were using AI the most in 2023. We then delved into the data further to look at this on a city-by-city level, looking at which cities in the US had the most positive attitude towards AI using Linkfluence sentiment analysis. With a topical concept, supported by solid data and expertly executed by the PR team, we were able to achieve amazing results.
THE RESULTS
118
Placements in publications across the US
