FASTHOSTS-

DIGITAL PR FOR GOOD

DELIVERING

4x OUR KPI

With a brief to deliver links and coverage for leading technology provider Fasthosts, we created the Busiest Websites campaign – to find out which sites see the most traffic worldwide. We delivered four times on our KPI, and the campaign was cited by The New York Times in an expose on PornHub which resulted in the removal of 10million pieces of unverified content. Want to know more?

THE OUTCOME:

68

placements

95

increase in new referring domains

ABOUT FASTHOSTS:

Fasthosts has been a leading technology provider since 1999, offering secure UK data centres, 24/7 support and a highly successful reseller channel. Fasthosts provides everything web professionals need to power and manage their online space, including domains, web hosting, business-class email, dedicated servers and a next-generation cloud platform.

Our aim was to deliver 15 links and coverage through unique creative to create a strong platform for organic growth.

THE IDEA – BUSIEST WEBSITES:

We spend a significant amount of our waking hours online, but which websites have us repeatedly coming back for more.

We ran a report to reveal the busiest websites on the internet; from search engines to social media platforms, news sites to entertainment and everything in between.

How we did it – Using Similar Web data, we collected the website traffic statistics from October 2019 – March 2020, then worked out the average monthly, weekly, daily, hourly visits as well as the average visits per minute and second.

The concept itself was designed to be evergreen, allowing us revisit the campaign in January to look back at the Busiest Website of 2020 with refreshed data, this then got some more amazing placements in the media.

With a strong concept, supported by solid data and expertly outreached by the PR team we were able to achieve amazing results.

THE RESULTS:

The campaign achieved nearly 70 placements on sites including The New York Times, Medium and Tech Round – this represented a +95% increase in new referring domains for Fasthosts.

NEW YORK TIMES FEATURE

Most notably however we worked with the New York Times who decided to write an article on the ‘Children of Pornhub’ due to huge amount of traffic Pornhub receives – which was highlighted in our research. Following reports of child abuse and rape content Pornhub then went on to delete over 80% of videos (over 10 million videos) after children abuse claims! This also led to Visa and Mastercard blocking access to payments on Pornhub.

In total this The New York Times article has received 3,100+ referring domains and 6million visits.

Contact us today to see how we can help you.

The team’s knowledge of the market, their media contacts and truly creative approach empowered them to deliver a results heavy campaign. It was through this strategically creative approach that we saw such incredible success.





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