Digital PR



Comparethemarket operates in the hugely competitive price comparison space, where high quality links are crucial in maintaining organic performance; the Dirty Cars campaign was designed to do just that. We swabbed car interiors to reveal the germs lurking within. The results were hosted in a blog onsite, featuring expert commentary on car hygiene tips; we then used this for outreach to drive automotive links.

The approach

Before launching the campaign and understanding ComparetheMarket’s key audience of motorists, keen for the best possible results, we pulled an extensive list of the top motoring publications such as Top Gear, The Drive, GoCar, and Fast Car, alongside national and lifestyle outlets. We also targeted health publications given the campaign’s focus on hygiene. Upon outreach, we had our go-to sites with Top Gear at the top of our list. We launched the campaign on this site first, securing a followed link back to the site, and then continued with our targeted outreach.

The results

The campaign exceeded KPIs and delivered 60 links in total, across both national and international outlets. Key highlights include Top Gear, The Drive, GoCar, AutoBlog, and Motor.


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The team’s knowledge of the market, media contacts, and a truly creative and unique approach empowered them to deliver a results-heavy campaign. It was through this strategically creative approach that we saw such incredible success. Interested to hear more? Contact us today to see how we can help you.