in paid media.
What does growth mean for paid media? Everyone likes to see more leads, but if you just focus on the leads, then you’re missing out on the bigger picture. From downloads to enquiries or sales, there are multiple conversion points for most brands. The reality therefore, is that not all conversions look the same. In order to better optimise your paid approach, you need to get to know your audiences better, and you should consider the value of each conversion differently. Claire explains how to better optimise for paid media growth, through getting a complete view of your data and gaining a better understanding of your audiences so you can optimise for the highest converting audience types.