Last Thursday we hosted our first ever Digital Bites event in Manchester. Despite a last minute venue change due to a leaky roof, we were joined by over 60 marketers for an evening of talks and networking at Banyan Corn Exchange.
For most of our speakers it was their first time on stage speaking to a large crowd and despite the nerves all the talks were fantastic and provided us with useful insight. Digital PR was a topic that dominated the evening with lots of practical advice and tips shared for creating hero campaigns, using spreadsheets to your advantage, how to use free data sources and making sure you always pivot your campaigns to ensure maximum results. We also heard from c3’s Gaz Davies on the evolution of the SERP, Genie Jones on using entities to create impactful content and Stephen McAllister added some great context on why it’s important to always set realistic KPIs.
Harriet Emily Stanger – Digital PR & Content Manager, Lottie
Beth Crowe – Client Performance Manager, connective3
Gaz Davies – SEO Strategist, connective3
Amy Gallimore, Senior PR Strategist, connective3
Tom Chivers – Freelance Digital PR
Allen White – PR Strategist, connective3
Stephen McAllister – PPC Manager, Absolute
Genie Jones – Head of Knowledge Graph Development, InLinks
REGISTER FOR THE NEXT DIGITAL BITES
We’re back with Digital Bites: Manchester #2 on November 3 and you’re invited! This time we will be at BOX, Deansgate and we look forward to seeing you all there. We have a couple of speaking slots available, so if you fancy giving public speaking a go and have some relevant and actionable insight to share, please email us with your pitch.