Last Thursday we hosted our first ever Digital Bites event in Manchester. Despite a last minute venue change due to a leaky roof, we were joined by over 60 marketers for an evening of talks and networking at Banyan Corn Exchange.
The talks
For most of our speakers it was their first time on stage speaking to a large crowd and despite the nerves all the talks were fantastic and provided us with useful insight. Digital PR was a topic that dominated the evening with lots of practical advice and tips shared for creating hero campaigns, using spreadsheets to your advantage, how to use free data sources and making sure you always pivot your campaigns to ensure maximum results. We also heard from c3’s Gaz Davies on the evolution of the SERP, Genie Jones on using entities to create impactful content and Stephen McAllister added some great context on why it’s important to always set realistic KPIs.
Event slides
Harriet Emily Stanger – Digital PR & Content Manager, Lottie
Beth Crowe – Client Performance Manager, connective3
Download: Connecting your online strategy with offline performance
Gaz Davies – SEO Strategist, connective3
Download: The evolution of the SERPs
Amy Gallimore, Senior PR Strategist, connective3
Download: Hitting the sweet spot with data and experts in your hero campaigns
Tom Chivers – Freelance Digital PR
Download: How to use spreadsheets to become a Digital PR God
Allen White – PR Strategist, connective3
Download: Don’t be afraid to pivot – how to ensure great results from every PR campaign
Stephen McAllister – PPC Manager, Absolute
Download: How to effectively set KPIs in Paid Media
Genie Jones – Head of Knowledge Graph Development, InLinks
Download: Entities: What are they and how can you use them?
REGISTER FOR THE NEXT DIGITAL BITES
We’re back with Digital Bites: Manchester #2 on November 3 and you’re invited! This time we will be at BOX, Deansgate and we look forward to seeing you all there. We have a couple of speaking slots available, so if you fancy giving public speaking a go and have some relevant and actionable insight to share, please email us with your pitch.
Register here.
EVENT IMAGES
