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We’re edging closer to the big day; Christmas is right around the corner! But the digital marketing world stops for no man, not even Santa Claus… 

From Sports Personality of the Year to National Ugly Christmas Sweater Day, here is everything you need to know for any newsjacking opportunities. 

Decembeard: 1st-31st of December 2021

A cause that is dedicated to increasing awareness towards bowel cancer, men across the world will be putting away their razors for the full month to grow their best beard.  

This is a great newsjacking opportunity for clients who work in the healthcare industry. You could even create a campaign around Santa’s beard. For instance, you could gather data looking into how many inches the average beard grows each month and estimate how long Santa’s beard would be if he never touched it! 

December 15th – National Cupcake Day

The cupcake was originally known as the 1-2-3-4 cake, as it needed one cup of butter, two cups of sugar, three cups of flour, four eggs, one cup of milk and a spoonful of baking soda.  

This is a great opportunity for foodie clients, kitchen clients and those who supply kitchen essentials. You could create the most idyllic Christmas kitchen feng shui based on which appliances you’ll spend the most time with, or your client can release their favourite Christmas cupcake recipes, that the whole family can get on board with.  

December 17th – National Ugly Sweater Day

Giving people around the world the chance to wear their ugliest sweater on the third Friday of December, this is a great PR opportunity for your clients who work in the fashion industry. You could create a campaign looking at the most iconic Christmas outfits from your favourite Christmas movies, which is bound to put a smile on everyone’s face. 

December 19th – BBC Sports Personality of the Year

Being one of the most prestigious awards evenings for the world’s best sportspeople, BBC Sports Personality of the Year is a fantastic newsjacking opportunity for those clients working within the sports industry.  

An interesting take on this event could be looking upon previous winners and their social media following, and whether there’s any correlation between social media prestige and becoming Sports Personality of the Year. 


Hopefully, these events spark inspiration for any upcoming campaigns you have in the works. Want to learn more about our PR work? Head over to our PR page here and get in touch with us!