Creating content for a site from scratch
Tall Boy
Services
Content Strategy
SEO
Year
2021
Tall Boy Prints challenged us to future-proof their website, and also to gain organic traffic (and sales) in the long-term. We did this by creating tailored web content, completely from scratch.
The challenge
Tall Boy came to us in August 2021, having just started investing in their on-site content strategy, to enable them to gain organic traffic and sales in the long-term.
The content, which needed to be started from scratch, was also needed for the paid team, so they could create more tailored ads. The site had a very low DA, and minimal referring domains; meaning that once content was published and crawled, we knew it would take a while to rank.
The strategy
We conducted extensive keyword and competitor research to understand the scope of potential, and the number of pages we could create. We mapped out the top nav and URL structure, breaking them out into six core categories:
- Collections
- Theme
- Style
- Room
- Colour
- V&A
Alongside this, we carried out keyword research on longer-tail searches, to determine supporting blog content, that would help to build brand awareness and attract new customers to the site; whilst offering plenty of internal linking opportunities to these new category and subcategory pages.
Over the last 12 months, we’ve created content roadmaps that have combined both new landing pages and blogs, in addition to writing unique product descriptions for Tall Boy’s best-selling products.
362
increase in organic sessions
1
position for 29 keywords
The results
In the 9 months dating from September 2021 – May 2022, we drove a 362% increase on the previous 9 months.
We’ve also increased the number of keywords they rank for, from approximately 20, to 429 (as of June 2022). 29 of these keywords are in positions 1-10, and 71 are in positions 11-30.
Some keywords that Tall Boy now rank for, that they didn’t before, include Travel artwork, Paris art prints, Sport prints, Scandi wall art, Kids wall prints.
We’ve been very pleased with the service that connective3 have been giving us. The ideas and content they’ve created have transformed our new website. They’ve done some extensive research into our field, and have acted swiftly on the data and research they have gathered; and have given us a significant boost for a new business, going from a standing start.
James Mace – Sales & Marketing Manager
