We conducted extensive keyword and competitor research to understand the scope of potential, and the number of pages we could create. We mapped out the top nav and URL structure, breaking them out into six core categories:
Alongside this, we carried out keyword research on longer-tail searches, to determine supporting blog content, that would help to build brand awareness and attract new customers to the site; whilst offering plenty of internal linking opportunities to these new category and subcategory pages.
Over the last 12 months, we’ve created content roadmaps that have combined both new landing pages and blogs, in addition to writing unique product descriptions for Tall Boy’s best-selling products.
We’ve been very pleased with the service that connective3 have been giving us. The ideas and content they’ve created have transformed our new website. They’ve done some extensive research into our field, and have acted swiftly on the data and research they have gathered; and have given us a significant boost for a new business, going from a standing start.
James Mace – Sales & Marketing Manager