The Onlinecasinos.co.uk brief was simple – to deliver high authority links through content that is loved by journalists, users and across social media.

The social platform TikTok has seen a huge surge of online users across the globe. We knew from past experience and in-house data that social media ‘rich lists’ are a tool used by many brands to increase linking domains.

We acted fast so we could be the first brand in the media with a list showing the richest TikTok profiles based on how much the user could potentially earn by selling sponsorship.

The results were displayed on a full-page asset and sent to media publications.