how to scrape bing search with python decodo

Decodo: International PR

Boosting Decodo’s visibility in the US and UK using internal data

We work with Decodo to develop data-driven digital PR campaigns that cover everything from how companies can leverage web data infrastructure to dynamic pricing trends. Our role is to turn rich internal data into compelling B2B and B2C stories that resonate with audiences internationally across both the UK and US markets.

To ensure the data has real impact, we combine quantitative insights with expert commentary. This not only adds credibility and authority to each angle but also simplifies complex topics, making them more accessible and engaging for journalists and their audiences.

We monitor news trends and industry developments to keep Decodo front of mind for journalists when relevant opportunities arise.

Client

decodo logo black

Service

  • Digital PR
  • International

Year

2025-26
330 +

Editorial results

325 %

Above link target in 6 months

58 %

B2B placements

Decodo (formerly Smartproxy) is a leading web data collection provider, offering 125M+ ethically-sourced IPs across 195+ locations, multiple proxy types, a versatile Web Scraping API, and complimentary tools, giving users confidence in their web data collection and AI-driven projects.

decodo website mockup

Decodo operates in a niche market, focusing on topics that aren’t widely understood. We set out to turn complex datasets into clear insights that resonate with both consumers and business leaders in the UK and US markets.

The brief to Connective3 was to elevate Decodo’s brand awareness and authority in the UK and US, establishing it as the go-to provider of AI-ready proxy and scraping solutions, while driving traffic to its tools and resources through earned media and high-quality backlinks.

We executed a data-driven, multimarket strategy centered on e-commerce talking points. This involved: 

  • decodo website mockup
decodo PR coverage first party

Dynamic pricing campaign

For this campaign, we leveraged primary data collected first-hand from Decodo.

Decodo regularly publishes reports on dynamic pricing – a strategy businesses use that affects consumers. Leveraging their Web Scraping API and ethically-sourced proxies, the company monitors over 120 e-commerce stores around the globe and releases their annual Dynamic Pricing Index. We leveraged these insights to craft press releases on topics such as the e-commerce brands changing prices most frequently, the optimal days and times for consumers to buy, and the shopping categories most affected by price fluctuations. These angles enabled us to tailor our outreach around key sales events, like Black Friday and New Year’s Sales.

decodo PR coverage third party

Digital squatting campaign

For this campaign, we used third-party data to create stories featuring commentary from our internal experts.

We highlighted an increasingly common challenge for large businesses: the creation of fake domains used for resale or to scam consumers. Using third-party data, we created angles on the companies most affected, the prevalent forms of digital squatting, and the financial impact on businesses.

decodo PR coverage reactive

Reactive PR

Our always-on approach to trends enabled us to connect topics like dynamic pricing with current news, such as US lawmakers beginning to crack down on the practice. By combining these developments with Decodo’s data and expert commentary, we kept the brand timely and relevant.

In building strong journalist relationships, we kept Decodo top of mind on dynamic pricing and key sales events, resulting in repeated coverage in tier-one outlets like The Telegraph and The Sun.

The results

Since 2025, we have delivered on our objective of building backlinks and brand authority across our target markets. Landing 330+ editorial results to date in high-authority and relevant outlets such as CyberNews, The Telegraph, Which?, and eCommerce News.

330 +

Editorial results

325 %

Above link target in 6 months

67

Average domain rating for results

58 %

Of placements were in B2B publications

Want to know more?

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