Thank you to everyone who attended our talk at Savant eCommerce, hosted in London. As part of the event, our Head of PPC, Will Levitt, explained why you shouldn’t just rely on Google’s automated bidding for your PPC. Jam-packed with loads of great insight, Will’s talk looked at the external factors that can affect your business’ performance and how you can feed Google specific information to get the extra layer of data you need to capitalise on what’s important to you.
You can now view and download Will’s slides on ‘Why Google isn’t as smart as you think it is’ below.
