Thank you to everyone who attended Andrew Mirzai’s Digital Superchats #12 session on ‘Why focusing on the short term will ultimately kill your brand’
Digital Superchats – Digital Strategy & Performance
Direct response effects are relatively easy to measure as they tend to have immediate impacts on a business. Brand effects are much harder to link directly to a sale. Because of this, it’s easy to become focused on short-term tactics. But being too short-term focused is inefficient and under-investment in the brand will lead to a decline in profitability.
Key Delegate Takeaways:
- Why you need to focus on both the long & short term
- What metrics should you measure in the short term, to make sure your long-term future is secure
- What is the right blend of KPI’s for long term growth