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Digital Superchats – Digital Strategy & Performance

Thank you to everyone who attended Andrew Mirzai’s Digital Superchats #12 session on ‘Why focusing on the short term will ultimately kill your brand’

Direct response effects are relatively easy to measure as they tend to have immediate impacts on a business. Brand effects are much harder to link directly to a sale. Because of this, it’s easy to become focused on short-term tactics. But being too short-term focused is inefficient and under-investment in the brand will lead to a decline in profitability.

Key Delegate Takeaways:

  1. Why you need to focus on both the long & short term
  2. What metrics should you measure in the short term, to make sure your long-term future is secure
  3. What is the right blend of KPI’s for long term growth